Track2Realty releases Investment Magnet Report 2015

In an opaque real estate market where house hunt has been a travail and challenging for most of the Indians, Track2Realty takes up the challenge of finding not one but 100 most promising housing projects in the country. From Bangalore to Chennai, Mumbai to Ahmedabad, and Gurgaon to Kasauli; it has been a  worm’s-eye view of thousands of housing projects to find 100 best that could stand out as the investment magnet in this first-of-its-kind study.

Never before in the history of Indian real estate, there has been a journalistic endeavor like this to identify 100 most promising housing projects in the country worth investment. This strictly editorial initiative has indeed been a challenge in an information-starved sector where the reliable data is a critical missing link. As a matter of fact, various property listing websites have contradictory and misleading data in many cases vis-à-vis the same project. That, however, only added to the thrill of exploring an unexplored zone of Indian housing market.

Track2Realty Investment Magnet Report 2015 is a result of this 5-months long research and on-ground survey of the Indian property market. The 100 most promising residential projects have been picked up on the defined metrics that we developed to evaluate the respective projects. These metrics are Location & Aspiration, Physical Infrastructure, Social Infrastructure, Appreciation Potential, Competitive Advantage, Rental Potential, Launch2Sales Ratio, Construction Quality/Timelines, Livability Index and ROI Cycle.

Many of the findings have been on the expected lines. For example, Bangalore and Mumbai lead the pack with 15 projects each worth investment; foll0wed by Chennai and Gurgaon with 11 projects each; and six projects from Pune market have figured into top 100. Five projects have been picked up from Hyderabad; and four each from Coimbatore, Nagpur, Kolkata, Noida and Chandigarh Tri-city.

In terms of the performance of the respective developers, South Indian companies like Prestige Constructions, Sobha Ltd and Purvankara Projects have registered their investment worthiness remarkably well. Developers like Embassy Group, Nitesh Estates and Brigade Group also rank high in terms of investment worthiness with multiple projects.

Among the corporate conglomerates, projects by Mahindra Lifespaces have been surprisingly found to be among the best investment magnets, along with Tata Housing and Godrej Properties. The largest real estate company by market capitalisation, DLF, still stands among the best investment magnet with some if its projects, though their investment worthiness by and large has suffered due to legal issues with some of their key projects.

Some other emerging brands, like Omkar Realtors & Developers in Mumbai, ATS Group in Delhi-NCR, IREO and Shriram Properties are promising for the future in terms of delivering projects that could be investment magnet. Another emerging brand SARE Homes appears to be scaling up fast on the aspirational property landscape of India.

The companies that are consciously working on their brand positioning have succeeded to break into this ‘Elite 100’. Gurgaon-based Ambience Group can be cited as one such company that figures into top league with not just one but two of their projects. Mumbai-based Nahar Group with one of their iconic projects ‘Nahar Tower of Adyar’ also falls into this space. Similarly, Chennai-based company True Value Homes joins the league with the project TVH Quadrant.

Few of the leading brands, on the other hand, like Mumbai-based Lodha Group and Obroi Realty do not figure very high due to limited number of projects and also having less number of projects where investment at this point of time would give sizeable ROI. But the most glaring omission has been that of K Raheja Corp from this list of top 100.

The dark horses in this study have been those who are still not established brands in real estate, and yet have been able to conceptualise one project that could be their potential brand driver. Some of the names that fall into this space are Paras Quartier, Casa Grande Amber, ABA Corp Cleo County, Total Environment Pursuit of a Radical Rhapsody, SPAS Gardens of Delight and EON Homes.

The 300-page Track2Realty Investment Magnet Report 2015 has been released and the copies are available for sale. Interested parties can book their orders with marketing@track2media.com