For the media business also, the time has come to close this purpose gap — the distance between an organization’s stated aims and its lived behaviour. The longstanding view that the sole purpose of the media is to be the medium of information dissemination and thus maximize shareholder (read advertisers) value would quickly give way to a more balanced way of thinking. There is cut throat and hardly any differentiation in the content and message of an end number of media outlets today. Fortunately, that is our biggest strength with Track2Realty, whether it is in creating differentiation or minimising the purpose gap.
But wait! I suppose the recent Ravi Sinha Uncensored has only added fuel to the fire that you all had in you for a number of years now. I do understand that a journalist like Ravi Sinha bruises your ego and inferiority complex of not being treated with respect. I suppose you are being sandwiched at both the ends – on the one hand a nasty journalist like me showing you the mirror and at the same time you get bulldozed by the unreasonable client demands. Isn’t it?
It is in this backdrop that in a typical “Ravi Sinha Uncensored” tone I told a PR girl who called me for one such Press Release by one of the largest developers of Mumbai, “Listen! As a matter of principle I am not carrying any story on food distribution to construction workers. But wait! Please give my feedback to your client, “He or any other builder is not doing any charity; not worth beating its own trumpet. This is a national calamity and you are morally bound to do so. Such Press Releases only make you look really petty. You can weave this info into some other story once the dust settles and everything is normal. But glorifying humanitarian gesture at this point of time is at best Corona Tourism for Publicity which is highly deplorable.”
Beyond inventory statistics, and the customary positive outlook for the year ahead, 2019 has yet again underlined the need to read the pulse of the market dispassionately to learn why the tide has been going against. The lessons are equally true for both the builders and the buyers. Unfortunately, the sector does not seem to learn the lessons yet again. The testimony of the developers’ defiance is their guarded optimism for the year ahead, while dismissing the 2019 as yet another challenging year that has gone by.
The festive season has traditionally been an active period for real estate sales as many buyers consider Navratri and Diwali an auspicious time to buy property. Like in previous years, developers this year have sweetened property deals – some up-front discounts, or more commonly 0% GST (which is in any case not charged on ready-to-move properties), waived stamp duty and registration charges, free reserved car parking, modular kitchens, etc.
There has been a slump in the market. Huge unsold inventory has forced firms to not increase their rates. As a result, prices have remained range bound. With fewer launches, market is ready for homebuyers willing to take the buying decision. The unsold inventory during first nine months (July-September) of 2019 was 444,673 units, registering a small drop as compared to the corresponding period in 2018. While there has been a revival of sorts in sales since 2018, developers are still not out of the woods.
Jhumur Ghosh welcomed the panelists, following which Ravi Sinha questioned the global competitiveness of Indian real estate in the wake of thousands of abandoned projects waiting for the funds, the debt-equity ratio imbalance, lending issues, pre-launches without RERA sanctions, and the developers’ defending the indefensible.
Can Indian real estate bridge the gap between the promise and the performance? Can Indian residential market attract as much investment as its commercial real estate? Will the global funds trust the Indian residential real estate? There are more questions than ever and it is time to settle these question marks over the business of real estate.
Oxfordcaps provides a custom designed and standardized Student Housing product with a full-stack model of services and amenities. Co-founded by two women founders, INSEAD graduate Annu Talreja, CEO and IIM-Calcutta alumni Priyanka Gera, COO – the Company has clocked a 75X growth in <11 months since its launch in India and has expanded from 200 beds to over 15,000 beds across 12 cities.
Would you like to go to jail for a day? Well, the question might offend you in the first place but then the details of the offer might excite you as well. For those who would still be indecisive may not have even heard about Thane Jail and its historical significance.