Browsing: Brand Rating

Brand Rating Hawelia Group, Hawelia Valenova Park, Greater Noida West, Noida Extension, Worst Project of Noida Extension, Buyers Protest in Valenova Park
Hawelia coercing home buyers at Valenova Park

The said project, Hawelia Valenova Park, that was launched in 2013 at Tech Zone IV of Noida Extension is yet to be worth habitation, even after seven years. The builder, on his part, claims otherwise, even though the GNIDA (Greater Noida Industrial Development Authority) has only given it a conditional TOC (Temporary Occupancy Certificate).

Brand Rating Track2Realty Global Buyer Report 2020, Property Choice of HNIs and NRIs, India's Top Real Estate Brands
Sobha & Godrej top choices of HNIs & NRIs, finds Track2Realty Global Buyer Report 2020

A large share of global buyers (NRIs & HNIs) don’t wish to invest in the Indian property market. 78% of them have their own reasons to look towards overseas property market. The recent banking woes have further dented their confidence to invest in India. They also feel that the property prices in India are way too higher, compared to the overall value proposition on offer.

Brand Rating Track2Realty BrandXReport 2018-19, Brand Rating of Indian Real Estate, Best Brands of Indian Real Estate, Best Property Developers in India, Brand Performance of Indian Real Estate, Sobha Limited, Embassy Group, Godrej Properties, Prestige Group, Oberoi Realty, K Raheja Corp, Brigade Group, DLF Limited, Puravankara Limited, Piramal Realty
Sobha retains brand leadership; Embassy is the brand performer

In terms of the overall brand gain for the year, Embassy has been way ahead of the competition curve post the REIT listing. Embassy has jumped from its last fiscal ranking at Number 5 to now at Number 2. As a matter of fact, Embassy is just 0.4 brand score behind Sobha Limited. Moreover, Embassy has taken a lead ahead of Sobha in terms of NRI perception. Moving forward, Embassy Group with diversified portfolio could have an edge over Sobha Limited.  

Brand Rating Housing.com Ad, Housing.com brand campaign, Real Estate advertising, real estate branding, Sales driven ads, real estate brand campaign, India real estate news, Indian realty news, Real estate news India, Indian property market news, investment in property
Housing.com TVC bold reflection of brand turnaround

In a sales driven and measurable ROI dictated environment of the Indian real estate, the ad campaign comes as a market disruption. It is a result of great thought, deeper understanding of the urban housing realities and a bold statement that the company has not only been witness to a turnaround (after controversies of the past) but also confident enough to gamble now to stay ahead of the competition curve.

Brand Rating IREO Grand Arch, IREO scam, IREO fraud, IREO billion dollar scam, IREO money laundering, IREO cheated buyers, DTCP Haryana fraud, land title fraud in Haryana, Licensing fraud in Haryana, Gurugram property fraud, India real estate news, Indian realty news, Real estate news India, Indian property market news, Track2Realty, Builders lobby in DTCP Haryana
Serious allegations of title & licensing violations by IREO

The role played by the DGTCP (Director General Town & Country Planning) has also been in question because of its alleged inaction in addressing the concerns of the homebuyers regarding the blatant violations of the provisions of the Haryana Development & Regulation of Urban Areas Act, 1975 and Rules of 1976 made thereunder while failing to stop the illegal sale of units being made by IREO in its name without having been granted any permission/approval for the same by the DTCP under the extant provisions of applicable laws.

Brand Rating Sumadhura, Sumadhura signs MS Dhoni, MS Dhoni as brand ambassador, MS Dhoni with Amrapali, Brand ambassadors of real estate, Real estate celebrity endorsement, India real estate news, Indian realty news, Real estate news India, Indian property market news, Investment in property, Track2Realty
Calculated brand risk by Sumadhura and MS Dhoni

It seems the dare devil Dhoni, as he is known, has this time met another courageous risk taking developer who does not mind joining hands with someone who has only recently been in the news for all the wrong reasons. This also raises a fundamental question as to whether the developer has been smart in strategy or it is just another case of ‘Me Too’ in showcasing its financial clout to have a celebrity endorsing its brand.

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