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Brand Rating

May 29, 2017

Track2Realty releases BrandXReport 2016-17

In the fifth edition of Track2Realy Brand X Report 2016-17, Sobha makes a hattrick of brand leadership. Godrej Properties is only developer to be in top 10 across the nation while Puravankara emerges as brand performer of the year, scaling up from 9th position to fourth position this year.

Brand Rating

March 18, 2017

Can realty rating grow out of symbolic appreciation?

Realty ratings have not grown in India and the issue of objectivity also makes it prone to criticism. However, there is no second opinion that if a standardised mechanism of real estate rating is evolved, it can differentiate between the men and the boys in the business.

Brand Rating

February 17, 2017

Who will be next brand leader in Indian real estate?

Bottom Line: In the fifth edition of Track2Realty Brand X…

Brand Rating

February 11, 2016

Paras Quartier-super luxury experience

Surrounded by luxury projects around, this project has been conceptualised as super-luxury experience for the discerning homebuyers that aims to cater to High Networth Individuals (HNIs). Surrounded by a lush green expanse, Paras Quartier aims to truly reflect the ultimate luxury feel in 3 dimensional spiral structure. Highlighted by its 3 Dimensional super tall Iconic Tower and the other two grand condominium towers, Paras Quartier, spread over 10 acres of land, has been visualised as a spiral tower that offers open wide spaces and ample green area.

Brand Rating

February 6, 2016

SARE Olympia – 17 acre sports-themed housing

Olympia has been designed keeping in mind the fact that the presence and availability of playing spaces and active sports for children works wonders for their health and also sharpens their minds and personalities. With in-built privacy for families, ample play spaces for children, proximity to work, access to good healthcare and educational institutions, ‘Olympia’ is the perfect package for the entire family.

Brand Rating

January 5, 2016

Mark2Market-Tata Myst promises luxury in Himalayas

Myst has been conceptualised on the basis of in-depth understanding of both stated and unstated needs of our customers. For the project Tata Housing has conducted Qualitative Research followed by Focus Group amongst a niche audience on the location, theme and project architecture. The design was finalised post integrating the design elements as suggested by the consumers.

Brand Rating

October 22, 2015

Brand realty takes a beating in slowdown

A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.

Brand Rating

October 17, 2015

DLF Malls receive Sword of Honour from BSC

DLF has received Sword of Honour from British Safety Council for 06 buildings in Delhi-NCR towards best practice in Occupational Health & Safety. DLF Malls are the only malls in Asia and Middle East which have received prestigious 5-Star Excellence Certification and sword of Honour from British Safety Council.

Brand Rating

November 17, 2014

New marketing avenues for real estate developers: Reducing inventory, building a brand—I

Track2Realty: Even as the Indian real estate market shifts into the second gear of recovery, developers whose operations had slowed down during the lull are still faced with multiple concerns. On the one hand, the very basis of their business is the launching of new projects (the only function that really defines a developer’s viability as a going concern on the real estate market). On the other hand, it is vital for them to clear piled-up inventory in order to generate capital and enable clearances for new projects.

Brand Rating

September 28, 2014

Key to building a successful brand strategy in Indian realty-III

Track2Realty Exclusive: Though, a strong branding strategy could help deliver significant economic gains to developers, too much branding must be avoided as it doesn’t add any value. Developers should avoid excessive branding such as branding every single building or every single aspect of a project.

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