Browsing: Rating

Market Rating Coimbatore Bypass, Coimbatore Property Market, India real estate news, Indian realty news, India property market, Indian housing, Track2Media Research, Track2Realty
Coimbatore bypass goes through the costliest property markets

Track2Realty Exclusive: Rajeev Dash, a textile exporter from Chennai was on the lookout for a plot in Coimbatore from where he could procure the textile stuff. However, his search for an easy entry to the local market with anticipation of availability of low cost property met with a surprise. The brokers in the local market showed him a number of properties, but none below the not-so-believable crore plus figure. This made him wonder whether he is negotiating in the Coimbatore market or the property agents are taking him for a ride.

Market Rating Ahmedabad Vadodara Expressway, Gujarat Urban Development, Ahmedabad Property market, Indian real estate news, Indian realty news, India property market, Track2realty, Track2Media Research
Ahmedabad-Vadodara Expressway a cross connection of vibrant economy

Track2Realty Exclusive: To say that expressways are lifeline of urban centres would be like stating the obvious. The expressways across the country have been a connecting point of the main city with the periphery locations, thus ensuring that satellite cities are sustainable for the working class who can otherwise not afford to buy a house in the main city. In the process, expressways have been catalyst to the vibrant economy of the region as well.

Project Rating DMIC, Delhi-Mumbai Industrial Corridor, Track2Realty, Track2Media, Indian real estate, Indian realty news, Property news
DMIC a catalytic project for Delhi-NCR realty growth

Track2Realty Exclusive: Against all the prophecies of doomsday in the realty market, Delhi-NCR has not only grown in the last four-five years, but also has been among the best performing markets in the country. The growth has been slow but steady and analysts believe it is time the property market of Delhi-NCR needs a catalyst to put it on the fast forward mode of growth.

Brand Rating Jackbastian K Nazareth, Purvankara, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Branding strategy for a regional player with pan-India ambitions

Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.

Market Rating Bopal, Ahmedabad, Gujarat, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Track2Media, Track2Realty
Bopal in Ahmedabad a satellite township that merges in the city

Track2Realty Exclusive: A property analyst new in the Gujarat market wondered, “If Ahmedabad is not about satellite living, how come Bopal is a property hotspot?” Well, the curiosity is not without valid reason. Bopal is a classic case of a satellite town in which defies the conventional concept of satellite townships. Bopal has been witness to a massive growth in infrastructure the last 5 to 7 years, and that makes it look like the extension of another property hotspot in Ahmedabad itself.

Brand Rating Realty Branding, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Realty brand positioning not connecting with home buyers-V

Track2Realty Survey: What has been a surprise finding of the survey is the fact that radio, a medium of the past that has reinvented itself in recent years, is a very powerful tool to capture the home buyers’ attention. 62 per cent of the home buyers’ even recall the radio jingle of the projects and that is too high a dividend for the top-of-the-mind recall value of the brand. However, the rate of this interest translating into buying decision depends on a number of other factors.

Brand Rating Realty Ad, FReal Estate Advertising, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Realty brand positioning not connecting with home buyers-IV

Track2Realty Survey: In this mismatch of segmentation, actual buyers are neglected in holistic branding of the company. However, it is the consumers who play a huge role in determining the credibility of a brand. It is not just the word of mouth publicity, or the lack of it, that is the reason to keep the promise to the customers; rather it also saves money to do crisis management against the negative campaign.

Brand Rating - india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Delhi NCR real estate
Realty brand positioning not connecting with home buyers-III

Track2Realty Survey: Is a buyer ready to pay premium for the brand reputation of the developer? Majority of the brand conscious buyers’ say ‘NO’ unless the big brand has offering to match the high price and differentiate the product. In the high-end category, 40 per cent of the buyers are ready to pay a premium.

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