Track2Realty releases Brand X Report 2015-16
News Point: In the 4th edition of Track2Realty Brand X…
News Point: In the 4th edition of Track2Realty Brand X…
Embassy Residency is a project that has weathered many challenges since inception – right from legal issues to the perception issue of being a low lying area – and yet it is shaping up quite decent. It is in South Chennai and primarily meant for the people employed in IT corridor.
Omkar 1973 is definitely one of the top pick of investors not only in Mumbai market but also across the country. Everything about the project is unique, right from the name 1973 (that is the longitude & latitude coordinates of the place) to the location that offers an envious view of the city and the Arabian Sea, and state-of-the-art amenities to lavish luxuries.
This is one of those projects that can elevate the attraction quotient of the location. Based on the Mediterranean theme, this 36 acres township has the kind of amenities that could make any developers’ marketing brochure a temptation to buy.
A house hunt has always been tedious and challenging for anyone in this country. Imagine the travails of finding 100 apartments to live in. Yes! This has been the thought process when the editorial team of Track2Realty embarked on a journey to find 100 best housing projects relevant for investment in the year ahead.
At a time when attracting the best talent is as challenging as retaining them, and lack of quality professionals affecting the fortunes of many sectors, including the Indian real estate, it is appalling to note that the developers have yet not learnt the value of professionals.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.
Track2Realty tries to simplify the real estate terminologies in practice that often confuses the buyers. There is no rocket science in real estate that buyers can’t adopt and understand for their own better understanding of the most valuable asset called house.
In an opaque real estate market where house hunt has been a travail and challenging for most of the Indians, Track2Realty takes up the challenge of finding not one but 100 most promising housing projects in the country. From Bangalore to Chennai, Mumbai to Ahmedabad, and Gurgaon to Kasauli; it has been a worm’s-eye view of thousands of housing projects to find 100 best that could stand out as the investment magnet in this first-of-its-kind study.
The stock market is not only showing the investors’ confidence index going up. It is also indicating the way forward for the Indian real estate. After all, investor sentiment on the bourses have often led to the recovery of the real estate market as the investment grows to the next level of confidence for a long term investment. It may be too early for concluding whether the stock recovery is here to stay and lead to revival of the fortunes of the real estate, yet Track2Realty finds the debate has gained ground. While the developers are optimistic about the money sooner than later coming into the sector, the critics have their own reasons to advice wait & watch policy, if not outright denial.