Tag Archives: Track2Realty Investment Magnet Report 2015

Embassy Residency gets B in Track2Realty Investment Magnet Report 2015

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Track2Realty picks up 100 best housing projects in 2015 across India.

Embassy Residency, Chennai real estate, Top 100 projects in India, Track2Realty Investment Magnet Report 2015, Top housing project in India, India real estate news, NRI investmentLocation: Perumbakkam, Sholinganalur, Chennai

Project type: 2 & 3 BHK Apartments

Price: Rs. 32-79 Lakh

Project execution lifecycle: September 2010-March 2016

Embassy Residency is a project that has weathered many challenges since inception – right from legal issues to the perception issue of being a low lying area – and yet it is shaping up quite decent. It is in South Chennai and primarily meant for the people employed in IT corridor.

Located at Perumbakkam on Sholinganalur- Medavakkam Road, near Sholinganallur Junction, it is the first integrated township closest to Chennai City.

Spread across 25 acres the builder has tried best to address the waterlogging problem in the low-lying area where it is a challenge in the rainy season. Moreover, the additional and hidden cost with Embassy Residency seems to be minimal when compared to other township projects.

It is serving well to IT employees looking for a decent housing project that is close to the workplace. The project is opposite to ELCOT SEZ near the proposed Financial City, is 12 kms from the TIDEL Park and 10 kms from Velachery.

In terms of the social infrastructure, it is next to world class Health City with reputed school is there within the complex. One of the strong USPs of the project is its price point, keeping in mind the high earning IT audience being the major demand driver.

Track2Realty Rating: B

  • Location & Aspiration: 6/10
  • Physical Infrastructure: 6/10
  • Social Infrastructure: 6/10
  • Appreciation Potential: 7/10
  • Competitive Advantage: 4/10
  • Rental Potential:5/10
  • Launch2Sales Ratio: 6/10
  • Construction Quality/Timelines: 6/10
  • Livability Index: 6/10
  • ROI Cycle: 5/10

Sobha City gets A+ in Track2Realty Investment Magnet Report 2015

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Location: Thanisandra Main Road, Hebbal Ring Road

Project type: Apartment & Villas in Township

Price: Rs. 85 Lakh-3.8 Crore

Project execution lifecycle: June 2011-May 2018 

Sobha City Bangalore, PNC Menon, JC Sharma, Bangalore real estate market, Indian property market, Neighbour home, NRI real estate investment, Indian property market report, Real estate newsmagazine, Track2Realty Investment Magnet Report 2015, Track2Media Research This is one of those projects that can elevate the attraction quotient of the location. Based on the Mediterranean theme, this 36 acres township has the kind of amenities that could make any developers’ marketing brochure a temptation to buy.

This is the kind of luxury living offering that has made Sobha standout as India’s leading real estate brand today with luxury being their calling card. All the residential apartments here are based on the Mediterranean themes, like Casa Serenita, Casa Paradiso, Santorini and Aristos.

The traction point and aspiration level with this project has been so high that despite of some bad press to the project in early days (due to cremation in the neighbourhood) the launch2sales ratio of the apartments in Sobha City has been higher than the competing projects in and around the location.

After all, the area is surrounded by the magnet called employment where IT SEZ located on the Outer Ring Road and close to Hebbal is home to companies like IBM, Target and Cognizant. This micro market has many attraction quotients today and Sobha City is on top of the aspiration level of high-end homebuyers.

Track2Realty Rating: A+

  • Location & Aspiration: 8/10
  • Physical Infrastructure: 6/10
  • Social Infrastructure: 5/10
  • Appreciation Potential: 7/10
  • Competitive Advantage: 8/10
  • Rental Potential:6/10
  • Launch2Sales Ratio: 8/10
  • Construction Quality/Timelines: 8/10
  • Livability Index: 7/10
  • ROI Cycle: 7/10

For full report grab a copy of Track2Realty Investment Magnet Report 2015

Track2Realty picks up top 100 projects of 2015

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Track2Realty Exclusive

Track2Realty Investment Magnet Report 2015, Track2Media Research Pvt Ltd, Indian property investment guide, Best housing projects in India, Top residential project in India, NRI investment choice, Indian real estate market, India property marketA house hunt has always been tedious and challenging for anyone in this country. Imagine the travails of finding 100 apartments to live in. Yes! This has been the thought process when the editorial team of Track2Realty embarked on a journey to find 100 best housing projects relevant for investment in the year ahead.

Like anyone else on a house hunt, we were also carried with mixed dose of emotion and rationality.  It has been an emotional journey as we had put ourselves into the shoes of an average investor. Of course, the journalistic rationality was always there to be objective.

We started the screening process with a carefully researched list of 500 projects. It was further narrowed down to 300 and then we did realise that an objective analysis would be heavily tilted towards a few best performing markets at this point of time. That would have probably defeated the very purpose of this study, as we wanted to come out with a pan-India report.

Therefore, an element of editorial discretion, which can be called subjectivity, was applied once the list was narrowed down to 200 housing projects. After a series of deliberations it was decided that in order to give a pan-India perspective it is imperative to put a cap over the number of projects that can be featured from one given market and projects of one particular developer. Failing this, the report might have given the impression of our endorsement to a few best performing developers at the moment.

Thereafter, it has been a challenge to define the scope of study. Being the first journalistic initiative of this kind, we did not have any precedence to look into. After rounds of discussion we could finally develop ten metrics that would be benchmark of evaluation. These are:

  • Location & Aspiration
  • Physical Infrastructure
  • Social Infrastructure
  • Appreciation Potential
  • Competitive Advantage
  • Rental Potential
  • Launch2Sales Ratio
  • Construction Quality/Timelines
  • Livability Index
  • ROI Cycle

Even though we practically covered all the aspects that a prospective investor or homebuyer would look for, we resisted the selection of top 100 at this point in an organic manner. We were conscious of the fact that statistics cannot be the only indicator. Reason being that an investment is a complex process in India’s housing market where the transparency is lacking and absence of reliable data adds to the confusion.

We rather felt that the ten metrics may or may not do justice to the actual performance of the project. Raw data can also be misleading when it comes to look & feel and usage of the high value product like a house.

For example, while launch2sales ratio is a metrics where we weighed lesser to the projects that are weathering slow sales, we have to be equally conscious of the fact that very high sales ratio to the extent of project being completely sold off would be of no interest to prospective investors. We are hence not claiming that our list of top 100 projects is top 100 at large. What we maintain is that in our study these are the top 100 projects worth investing as of now.

Similarly, since we are addressing more to the institutional investors, HNIs, NRIs and other financial institutions, our tilt has been slightly more towards the premium and high-end projects. It has been more so in those markets where the high-end investors are looking forward to invest for luxury living. In some of the performing Tier II cities, we have lowered this benchmark to weigh higher to affordable housing projects as well.

Another point of contention for us had been the challenge to deal with the pre-launched projects that are selling at a brisk pace. As a thumb rule, we decided to only consider those projects in pre-launch stage where the reliability of the developer has been pretty high; the kind of market credibility that manages to evoke confidence among investors’ to invest.

We have otherwise mostly focused on the projects that are close to completion, and have been witness to the first round of appreciation and high performance. The idea obviously has been to clear the clutter around execution risk.

It has indeed been a fascinating journey for our researchers. Never before in the history of Indian real estate such an analysis of housing market was done like this. Both the developers and the realty media are known to mutually appreciate each other with marketing supplements. Track2Realty has breached that convention and our top pick is purely on editorial merit; something that is now quite accepted (even though critically) by the sector.

Needless to say, Track2Realty does not look at the developers as their target readers. We are rather focused to have our readership base with the institutional investors, NRIs, HNIs, financial institutions etc. who are looking for reliable data and study on the Indian housing market. This study of 100 top projects is hence aimed at coming out with authentic housing market report in an information-starved sector.

Series of top 100 projects’ review to continue…

Track2Realty releases Investment Magnet Report 2015

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Track2Realty Investment Magnet Report 2015, Track2Media Research Pvt Ltd, Indian property investment guide, Best housing projects in India, Top residential project in India, NRI investment choice, Indian real estate market, India property market In an opaque real estate market where house hunt has been a travail and challenging for most of the Indians, Track2Realty takes up the challenge of finding not one but 100 most promising housing projects in the country. From Bangalore to Chennai, Mumbai to Ahmedabad, and Gurgaon to Kasauli; it has been a  worm’s-eye view of thousands of housing projects to find 100 best that could stand out as the investment magnet in this first-of-its-kind study.

Never before in the history of Indian real estate, there has been a journalistic endeavor like this to identify 100 most promising housing projects in the country worth investment. This strictly editorial initiative has indeed been a challenge in an information-starved sector where the reliable data is a critical missing link. As a matter of fact, various property listing websites have contradictory and misleading data in many cases vis-à-vis the same project. That, however, only added to the thrill of exploring an unexplored zone of Indian housing market.

Track2Realty Investment Magnet Report 2015 is a result of this 5-months long research and on-ground survey of the Indian property market. The 100 most promising residential projects have been picked up on the defined metrics that we developed to evaluate the respective projects. These metrics are Location & Aspiration, Physical Infrastructure, Social Infrastructure, Appreciation Potential, Competitive Advantage, Rental Potential, Launch2Sales Ratio, Construction Quality/Timelines, Livability Index and ROI Cycle.

Many of the findings have been on the expected lines. For example, Bangalore and Mumbai lead the pack with 15 projects each worth investment; foll0wed by Chennai and Gurgaon with 11 projects each; and six projects from Pune market have figured into top 100. Five projects have been picked up from Hyderabad; and four each from Coimbatore, Nagpur, Kolkata, Noida and Chandigarh Tri-city.

In terms of the performance of the respective developers, South Indian companies like Prestige Constructions, Sobha Ltd and Purvankara Projects have registered their investment worthiness remarkably well. Developers like Embassy Group, Nitesh Estates and Brigade Group also rank high in terms of investment worthiness with multiple projects.

Among the corporate conglomerates, projects by Mahindra Lifespaces have been surprisingly found to be among the best investment magnets, along with Tata Housing and Godrej Properties. The largest real estate company by market capitalisation, DLF, still stands among the best investment magnet with some if its projects, though their investment worthiness by and large has suffered due to legal issues with some of their key projects.

Some other emerging brands, like Omkar Realtors & Developers in Mumbai, ATS Group in Delhi-NCR, IREO and Shriram Properties are promising for the future in terms of delivering projects that could be investment magnet. Another emerging brand SARE Homes appears to be scaling up fast on the aspirational property landscape of India.

The companies that are consciously working on their brand positioning have succeeded to break into this ‘Elite 100’. Gurgaon-based Ambience Group can be cited as one such company that figures into top league with not just one but two of their projects. Mumbai-based Nahar Group with one of their iconic projects ‘Nahar Tower of Adyar’ also falls into this space. Similarly, Chennai-based company True Value Homes joins the league with the project TVH Quadrant.

Few of the leading brands, on the other hand, like Mumbai-based Lodha Group and Obroi Realty do not figure very high due to limited number of projects and also having less number of projects where investment at this point of time would give sizeable ROI. But the most glaring omission has been that of K Raheja Corp from this list of top 100.

The dark horses in this study have been those who are still not established brands in real estate, and yet have been able to conceptualise one project that could be their potential brand driver. Some of the names that fall into this space are Paras Quartier, Casa Grande Amber, ABA Corp Cleo County, Total Environment Pursuit of a Radical Rhapsody, SPAS Gardens of Delight and EON Homes.

The 300-page Track2Realty Investment Magnet Report 2015 has been released and the copies are available for sale. Interested parties can book their orders with marketing@track2media.com