The year 2017 turned out to be a landmark year for the economy at large and the real estate sector in particular. Several historic reforms and policies were rolled out. Beginning with the Union Budget, the affordable housing received a huge impetus in the form of infrastructure status.
JC Sharma has been witness to the emergence of Bangalore as the ‘Destination Indian Realty’. He feels it is not just the business potential of the city that makes it an investment magnet. Rather, there are real estate related catalytic factors, like the developers’ focus on end-users, innovation with the product and adoption of advanced technology that makes Bangalore numero uno of Indian real estate.
In a business that lacked the critical element of trust and transparency, forget brand equity, the entry of corporate conglomerates was widely perceived to be change of business outlook for the sector. The collective consciousness accepted the promise that the corporate giants would change the brand perception of the sector in no time. This load of trust & opportunity goaded many corporate houses into the non-core expertise area of real estate.
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Location matters and so does a good understanding of the consumer market where a mall is located. Successful retail positioning relies on research into the local consumer market and securing anchor tenants. Once a mall opens, retail property managers must be proactive in asset management, maintaining an optimal mix of tenants and tracking retailers’ performances.
Sobha Limited has launched its first commercial Project ‘Sobha City Mall’ at Puzhakkal in Thrissur, Kerala. Situated at the heart of ‘Sobha City’- the first and the largest integrated township in the State, ‘Sobha City Mall’ will offer best-in-class retail and entertainment experience for the customers.