In terms of the overall brand gain for the year, Embassy has been way ahead of the competition curve post the REIT listing. Embassy has jumped from its last fiscal ranking at Number 5 to now at Number 2. As a matter of fact, Embassy is just 0.4 brand score behind Sobha Limited. Moreover, Embassy has taken a lead ahead of Sobha in terms of NRI perception. Moving forward, Embassy Group with diversified portfolio could have an edge over Sobha Limited.
Browsing: Piramal Realty
PEL had previously announced a strategic co-investment fund with Ivanhoé Cambridge, to provide long term equity capital to blue chip residential developers across the five major metro cities in India (Mumbai, Bengaluru, NCR, Pune and Chennai). Ivanhoé Cambridge had allocated an initial US$ 250 Mn towards this fund.
Piramal Realty has launched Ravit at Piramal Revanta, its 12 acre development in Mulund, Mumbai. Strategically located, the new tower enjoys excellent connectivity and offers 1, 2 & 3-Bed residences.
Piramal Realty has launched second tower, Arav, at its 7 acre signature development, Piramal Aranya. Situated in the heart of Byculla, Piramal Aranya promises to define premium living that encapsulates the plush and culturally poised neighborhood.
The quintessential offering of this project is views of the 225 acre Mahalaxmi Racecourse, uninterrupted views of the Arabian Sea on the horizon, Willingdon Golf Course and the expansive Mumbai Harbour.
In a business that lacked the critical element of trust and transparency, forget brand equity, the entry of corporate conglomerates was widely perceived to be change of business outlook for the sector. The collective consciousness accepted the promise that the corporate giants would change the brand perception of the sector in no time. This load of trust & opportunity goaded many corporate houses into the non-core expertise area of real estate.
News Point: The second phase of development at #Piramal Vaikunth…