In an interesting turn of events, the National Association of Realtors – India (NAR-India) has formally issued a Directive of Non-Engagement and Non-Cooperation against MagicBricks Realty Services Ltd. This unprecedented action comes in the wake of recent videos released by MagicBricks that are being widely criticized across the real estate sector for disrespecting, misrepresenting, and marginalizing real estate brokers — despite the platform’s very foundation being built on broker-generated listings and revenue.