Browsing: Celebrity Endorsements

Advocacy Brand Ambassadors, Celebrity Endorsements, Real Estate Sales Channel, Property Sales Channel, Real Estate Marketing, Property Marketing, Celebrity Marketing

Are celebrity brand ambassadors liable for real estate failures?

Bombarded by the celebrity cricket icon as its brand ambassador, a gullible home buyer, Akshat Jain in Greater Noida, bought an apartment with the builder. However, his dreams of a sweet home had a crash landing when the developer defaulted and reports of conflict emerged between the developer and the cricketer over the non-payment of endorsement fee.  Track2Realty probes whether celebrity brand ambassadors could be made liable if the builder fails with the promise.