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Editorial PNC Menon, Sobha Chairman Emeritus, Sobha Limited, Sobha Realty, Sobha in Dubai, Brand leadership in real estate, Best real estate brand, India real estate news, Indian realty news, Real estate news India, Indian property market news, Investment in property

Quality & adherence to law key for global brand success: PNC Menon

Backward integration definitely helps and my reason for backward integration is that I have total control over quality. I come from that industry where I had been into contracting for the last 40 years. Real estate for me is only for the last 20 years. I have since beginning worked on very high-end contracts, including design. So, I have the knowledge coming from the grassroot level of contracts. Eventually I thought I should do real estate also while doing contracts outside.