Track2Realty Exclusive: If you think Coimbatore is a typical Tier II city with no lifestyle that can match a hip and happening city like Bangalore, then probably you have not been to Kalapatti in the city. In over a decade this location has transformed into a property paradise where lifestyle galore and is too cosmopolitan as per the standards of not just Tamil Nadu but entire South India.
Track2Realty Exclusive: Placement stands as the fifth P of branding. The built environment in branding is all about heightening the customer’s experience and amplifying the aura of brand’s essence. Hence, the branded environment, the moment of truth, is where it must live the brand by staging immaculate detailing that engages all senses of the discerning luxury consumer.
Track2Realty Exclusive: Even if I compromise with what I want and surrender to what I need, as per the definition of realtor/broker, will I get my house possession on time? Will the construction be as good and space as much as promised?
Track2Realty Survey: The question is what shapes public perception as far as brand premium of a real estate company is concerned? User experience and word of mouth publicity is what matters to them and advertising is nothing more than a medium to know about the new launches.
Track2Realty: Sikka Group has announced its foray into luxury real estate with Sikka-The Downtown, Noida, at Sector 98, Noida Expressway. The group aims to strengthen its footprint in North India.
Track2Realty Exclusive: South India has emerged as the hub of IT sector and the main arm of outsourcing business for the US and the UK. With more and more foreign investors looking forward to establish their back offices through the prime locations of South India, the scope of corporate real estate has become immensely high.
Track2Realty-Agencies: After making her foray into cricket with IPL Rajasthan team, Shilpa Shetty is once again entering a field dominated by men – real estate development. The actor has launched a company, Groupco Developers, in partnership with her friend and first generation entrepreneur Hem Tejuja, to develop housing projects in collaboration with land owners across the country.
Track2Realty Exclusive: Most of the real estate analysts believe the year 2012 has been pretty disappointing and actually a waste. Anshuman Magazine, CMD of CB Richard Ellis (South Asia), however, feels it was better than expected. He asserts when the global economy is down and the Indian GDP continuously nose diving, any movement is a positive indicator. In an Exclusive Interview with Track2Realty Magazine talks about the learning of the year and sounds cautious with the prospects of the year ahead.
Track2Realty-Agencies: DLF today, Dec 19, said it has signed an agreement for effecting a sale of the luxury hotel chain Amanresorts to the hospitality property’s founder and Chairman Adrian Zecha for about USD 300 million (over Rs 1,600 crore).
Track2Realty-Agencies: A retired judge will head an inquiry to determine whether government officials were bribed to help retail giant Wal-Mart gain access to Indian markets.