Maharashtra Chambers of Housing Industry (MCHI), most prominent body of the real estate developers today described the Union Budget presented by the Finance Minister Pranab Mukherjee as “Budget with few positive steps focused on the common man who is interested in buying a house in rural and urban areas”.
Indian real estate has historically been very optimistic on the eve of every festive season. The post festive season sales number may not back the pre-festive bullishness, but the sector has been known to be hoping to make merry year after year. After all, real estate is a sentiment driven business and the stakeholders try best to create an ambience of positivity to bring the fence sitting buyers back to the market, often with festive discounts and freebies.
Ever since the beginning of the year 2023, the real estate industry stakeholders are going gaga with the narrative of a turnaround year. It is not that such misplaced optimism has not hurt their cause in the past, but the leading voices of the sector seem to believe that a false narrative would goad the home buyers to make a beeline at the sales office. The industry narrative is hence tilted towards what could easily be vouchsafed as misplaced optimism.
A record low household savings, double digit unemployment, and rising inflation, has added to the harsh reality of Indian home buyers’ high Debt to Income (DTI) ratio. The Covid induced financial hardships have indeed wreaked havoc with many of the Indian home buyers. Despite of the advantages of lower interest rates, their DTI ratio has suddenly shot up beyond what could be termed as manageable level.
Track2Realty has in its possession various exchanged mails between the buyers and the builders which not only defies any civilized business correspondence but is also in contravention with the law of the land. In one such mail with a delayed project for more than three years, the builder has the audacity to put on record that they would refund only with some deductions, forget about delayed penalty. Incidentally, the builder has accepted unaccounted cash with the said buyer and hence the buyer knows the real fallout of the exit.
I am a home buyer from Mumbai and I want to make a confession that I have survivor’s guilt. I could buy a house at a time others in my peer group could not. My problem is that how to say it loudly about my lack of vision when the world has appreciation in the eyes for my home ownership. But I know how much it is painful to buy a house.
Track2Realty Public Perception Survey, however, proves these assumptions wrong. More than half of Indians, as many as 54%, track the real estate news, analysis and launches even after they have purchase their house. Even more in number, 58%, monitor real estate sector and developers’ performance along with reputation for future investment purposes.
The choice of high profile NRIs in terms of real estate investment is more of emotional urge to come back to the hometown than the locations that are attractive as job magnets. No wonder, more than three-fourth of NRIs, as many as 78 per cent, wish to invest in their hometown.
As I enter inside the under-construction project with less than 6000 apartments spread over 60 acres to be built in four phases, the first visual impression is that the project is a premium or luxury housing. The sports theme-based landscaping, elevated walkways and greenery beneath does not give the impression that the ticket size in this project starts with INR 55 lakh only.
With the reasonable expectation of a roof over the head not very long ago, the real estate boom in this part of the world has scaled up the liberty of choice for the average homebuyers. While the aspirations of even the middle and lower middle income with moderate budget have gone up, there are very many residential projects launched in recent times that seem to fill the gap with the promise of hi-tech amenities, luxurious lifestyle, lush green surroundings within the range of Rs. 30-70 lakhs.