In an interesting turn of events, the National Association of Realtors – India (NAR-India) has formally issued a Directive of Non-Engagement and Non-Cooperation against MagicBricks Realty Services Ltd. This unprecedented action comes in the wake of recent videos released by MagicBricks that are being widely criticized across the real estate sector for disrespecting, misrepresenting, and marginalizing real estate brokers — despite the platform’s very foundation being built on broker-generated listings and revenue.
NAR-India’s directive to its members (effective immediately)
Cease all listings, advertisements, and business transactions with MagicBricks.
Avoid all engagement with the platform until a formal public apology and written commitment are issued.
Actively educate clients and consumers about the vital and regulated role of licensed brokers to counter misinformation.
A pattern of disrespect reaches breaking point
MagicBricks has historically thrived on the contributions of real estate brokers, agents, and professionals. However, their recent marketing campaigns have crossed a line, projecting a narrative that undermines the brokerage profession while continuing to profit from the same ecosystem.
NAR-India has expressed grave ethical and professional concern, calling this shift not only “commercially exploitative” but also “a betrayal of trust” by one of the country’s largest real estate platforms.
Speaking about the stance Sumanth Reddy, Chairman, NAR-India said, “This is not just about a single campaign — it’s about years of silent undermining finally being called out. Brokers are not optional participants in Indian real estate; they are the backbone. Platforms must recognize and respect that. This directive is a collective stand for dignity, fairness, and the future of our profession.”
“We welcome innovation,” said Amit Chopra, President of NAR-India, “but misrepresentation and disrespect towards a regulated profession is unacceptable. Our community has powered this industry and platforms like MagicBricks — their recent conduct cannot go unchallenged.”
An appeal to regulatory bodies
NAR-India has further called upon advertising and consumer protection regulators to assess whether such targeted, misleading campaigns would be tolerated if directed at other licensed professions — such as doctors or chartered accountants.
They’ve urged oversight authorities to investigate MagicBricks’ campaigns and enforce ethical standards in real estate and digital advertising.
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