Tag Archives: Property

NB Group and BridgeStreet Global Hospitality partners with three developers

Posted on by Track2Realty

News Point: Global hospitality major enters Indian market for serviced residences; developers sense big business. 

Real Estate Fund, Delhi NCR real estate, Bangalore Real Estate, JLLI, Jones Lang LaSalle India, Track2Media, Track2Realty, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, indianrealtynews.com, indianrealestateforum.com, Property, Track2Media, Track2Realty, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, indianrealtynews.com, indianrealestateforum.com, Mumbai Real Estate, India PropertyJNB Group and BridgeStreet Global Hospitality have forged partnerships with three Indian real estate developers; IDI, AIPL and CHD.  This collaboration will provide quality assurance, marketing and global sales benefits for guests, developers and investors.

With these new partnerships, JNB and BridgeStreet will be co-branding 183 units of IDI in Noida, 100 units of AIPL in Sector 66A, Gurgaon and 364 BHK units of CHD in Sector 106,Gurgaon.

BridgeStreet has already signed with developers like Silverglades, V Square, Homestead and Logix for 1600 units in Delhi and the National Capital Region of India and will have 500 functional units by the end of 2016.

“We plan to have 5000 fully operational units within five years in pan India, adding to the 50,000 BridgeStreet units worldwide,” said Sean Worker, president and CEO of BridgeStreet Global Hospitality.

JNB and BridgeStreet have been working together in India since 2012.  “This collaboration is key to BridgeStreet’s development of franchise and management opportunities, “ said Sean. “We are working together with JNB to build further investment and development projects in India.”

Elaborating about BridgeStreet’s brands, Worker explained, “Our family of brands includes six-star Exclusive, five-star Residences, four-star Mode Aparthotels and Living, three-star Places and two-star Studyo—offering the convenience of apartment living with a variety of service packages to match guest needs based on location, price point and individual preferences. We are looking to replicate the same experience here in India.”

“We feel that the Indian real estate market is one of huge promise as there is little in terms of supply of serviced apartments.  Increasing demand from IT, consulting, banking, financial and automobile sectors will only create more opportunities. What is required is the right branding, quality assurance and on-time delivery. This will not only lead to price appreciation, but will also ensure growth,” says TJ Barring, President, JNB Group.

“Pure commercial and residential projects won’t do well in the coming years, a hybrid version which supports serviced apartments would have a much higher demand,” says Taran Kaur, Director JNB Group. “The benefits of JNB Group and BridgeStreet are regular rental income,  high occupancy,  fully-furnished apartments with contemporary décor, well-equipped kitchens to prepare your own meals, personal service  with 24/7 emergency support, convenient monthly invoice that includes utilities and housekeeping, Internet access and concierge service.”

Affordable luxury—contrasting match or confusing mate?

Posted on by Track2Realty

Call it contrasting match of the two extreme ends or just the confusing mate living together, but affordable luxury has gained ground in Indian realty, finds Track2Realty.

Real Estate Fund, Delhi NCR real estate, Bangalore Real Estate, JLLI, Jones Lang LaSalle India, Track2Media, Track2Realty, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, indianrealtynews.com, indianrealestateforum.com, Property, Track2Media, Track2Realty, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, indianrealtynews.com, indianrealestateforum.com, Mumbai Real Estate, India Property“Hey you better be clear in mind. You want to go for a luxury apartment or an affordable flat? You cannot get both and are actually getting confused with the two.” Well, most of the Indians would have the same reaction if asked about affordable luxury. Worse even, most of the Indians would rather dismiss it as a marketing gimmick of the developers. However, a few discerning home buyers who are keeping a close track of the emerging trends and concepts in the Indian real estate are today exposed to the fact that affordable luxury too is an emerging reality in the property market.

What was a norm in the tier-II and III cities where the land prices were less, expectations moderate and luxury quotient a way of attracting the residents to switch from plotted developments to apartment culture has today emerged as a project differentiator and USP in many of the periphery locations of the metro cities. Satellite living is thus getting redefined in many of the cities across the country and the buyers are not complaining to travel an extra hour or so if they are compensated with quality living and lifestyle driven homes in exchange.

Explaining the concept Surabhi Arora, Associate Director, Research with Colliers International says that luxury at most times represents one’s ability to use excessive space or an otherwise scarce or expensive resource. Investing in luxury is usually driven by emotional appeal of social esteem. With increasing purchasing power, the concept of luxury is constantly evolving in Indian markets.  She believes the quest for luxury is scaling down the value chain nowadays.

“The demand of luxury projects has been gradually shifting from the social elite to the middle class signifying the huge potential of affordable luxury concept in Indian. To cater this demand developers are coming up with affordable luxury projects which target this growing middle class with increased spending power,” says Arora.

A Harikesh, Senior Vice President, Marketing and Sales, Tata Housing agrees that with the rapid urbanisation and disposable income, the demand for middle income housing is growing rapidly and is all set to expand in the years to come in India. Citing the Cushman & Wakefield report that claims the total new housing demand across India will be nearly 12 million units by 2016, he reminds that the top 8 cities will constitute about 23 percent out of the total demand.

“The growth drivers of this segment are majorly the Millennials. The Millennials are popularly known as Gen Y or Gen Next. This set of consumers is better educated, more tech-savvy and adaptable. They refuse to blindly conform to traditional standards and time honored institutions. With regards to home buying, the Indian Millennials especially newlyweds are forming the modern India as families have double incomes, which is another compelling factor in pushing the purchasing power of this generation. Furthermore, this generation firmly believes in luxury amenities and aspires for a higher standard of living and is therefore creating further demand for affordable luxury,” says Harikesh.

The Cushman & Wakefield report also says that of the total demand in top 8 cities, Middle Income Group (MIG) and Higher Income Group (HIG) categories will constitute majority of the demand at 2.5 million units. Furthermore, the NRI population are also driving this demand for affordable luxury properties in India. According to a survey by Sumansa Exhibitions, the organisers of the Indian Property Show in Dubai, 52.57 per cent of NRIs are looking at settling down in India and want to acquire homes in the mid segment range of Rs. 26-75 lakhs.

Surjit Singh, Marketing President of RNA Corp finds affordable luxury as a bridge between the standard product and the aspiration to the next level, which could be classified as affordable luxury. He asserts that the product is certainly improving in terms of quality, offering and the service.

“To elaborate today developers are focusing on quality aspects of the project, the offering in totality–internal, external and infrastructure and the service. Differentiators are being created along these parameters which may be classified beyond the standard. As far as feasibility of affordable luxury is concerned, the feasibility of any project is a combination of many factors, namely locality, location, project specifics, apartment size & the developers’ credentials,” says Singh.

Rajesh Turakhia, Director, Pashmina Developer endorses the concept of affordable luxury real estate market in India as emerging dynamic segment. He feels with the growing demand for lifestyle living, the new buyers are looking for recreational facilities within their apartment complex. Although there is a rise in the disposable income, a generic mindset is to gain more at a lesser price point. The demand potential for this segment is untapped and massive leading several big brands to enter this segment aggressively.

“Today affordable luxury, is not restricted to only lifestyle living, it extends beyond that to efficiency in planning, minimal wastage of space, and well planned and well fitted apartments coupled with modern amenities. Luxury is no longer associated with large spaces and has translated into a project that offers good planning and set of amenities. If an individual is able to achieve these aspects within the current prevailing market rates or even lower, the project can be termed as an affordable luxurious project,” says Turakhia.

Independent market watchers maintain that India’s housing market is struggling with the dual challenge of slow sales and missing project differentiator. And hence, the quest on part of the developers is to respond to the needs and requirements of the end consumers. It is not uncommon nowadays to see the developers conceptualise a theme with every new project which then gets expanded at every stage of development. It factors in the choice of site architects, planning the project layout, internal planning of the building, construction, and finishing. This approach makes for some of the finest real estate developments.

Moreover, the consumers nowadays are well informed about Indian and global tastes, technologically sound and much flexible in their approach. As the young professionals and well travelled buyers have a very clear idea of what they want, the fringe benefits such as parking space, modular kitchens, swimming pool, gyms, theatre and central air-conditioning is tagged as a necessity; something which was seen as luxury till very recently. This set of home buyers is looking to purchase the dream home which not only reflects the financial but also the social standing of the individual.

The mid segment consumers with global exposure and evolved tastes are today opting for affordable projects with premium facilities. Hence, the real estate developers are coming up with various properties which cater to this segment of buyers. Nevertheless, this segment is still in its nascent stage and will take some time to emerge as a standalone segment within the sector and in the collective consciousness of the buyers. For an outside view, it may continue to baffle for some more time with two seemingly contrasting concepts of affordable and luxury.

Akshay Tirtiya brings fresh lease of life to luxury property

Posted on by Track2Realty

Real Estate Fund, Delhi NCR real estate, Bangalore Real Estate, JLLI, Jones Lang LaSalle India, Track2Media, Track2Realty, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, indianrealtynews.com, indianrealestateforum.com, Property, Track2Media, Track2Realty, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, indianrealtynews.com, indianrealestateforum.com, Mumbai Real Estate, India PropertyTrack2Realty Exclusive: Is there any co-relation between luxury properties, High Net Worth Individuals (HNIs) and Akshay Tirtiya? Prime facie, it may seem to be very innocuous question but for those who are tracking the property market of Mumbai find not only a co-relation among the three, but also find the three working in tandem can ignite the property market as well.

Luxury properties and HNIs have a symbiotic relationship, along with another key demand driver Non Resident Indians (NRIs). However, an outside view on the property market in the city in general, and luxury property in particular, may not co-relate the fact that this set of buyers is equally driven by the festive spirit. And hence, it is anticipated that after a brief lull, Akshay Tirtiya will re-ignite the luxury segment of housing in Mumbai.

Luxury property that did well in the Mumbai market even at the worst economic cycle when other segment of real estate was witness to a standstill has been going slow in the last few months. Reasons are many: from macro-economic outlook to the effects of political uncertainty and the wait & watch approach of its key demand drivers in NRIs and HNIs.

Analysts in the Mumbai property market who are tracking the ground level activity report that luxury properties were the only segment with healthy transactions at a time when even the affordable housing was stagnant. Also, the fact that the recession proof buyers in luxury projects were least affected by the fundamentals of economic up and down makes this segment of housing a very interesting case study.

Akshay Tirtiya is the time when the movement in this segment is expected to re-start. Of course, the high net worth individuals and the NRIs have slowed down on the luxury properties of Mumbai in recent months, but analysts maintain that on this Akshay Tirtiya the Mumbai market will be back to what it is known for—defy the fundamentals of property market trends with movement in luxury properties.

Many believe already the enquiry level and the movement of price point in key locations on the eve of Akshay Tirtiya is indicative of a turnaround. These enquiries also suggest that the wait and watch approach of buyers in this upper end of property market is over. 

Facts speak for themselves. Even though South Mumbai stands as the costliest part of the city in terms of real estate pricing, there has been price a decent appreciation in the last few months. This phenomenon applies equally to all categories of housing in this area, but the appreciation is especially noticeable in luxury homes. Since the upcoming demand in the segment has been anticipated, hence the appreciation.

Of course, the fact that South Mumbai has limited land parcels left within the prime locations has resulted in the direct implications on the cost of land acquisition. This, of course, has a chain effect on the pricing of the apartments across the segment. But then, this could not have been possible without a substantial surge in demand as well.

For example, if we take Worli as a case study to understand the demand of high end properties in this part of the world, then what has been noticed is that Worli has seen an increase in demand by investors, especially the BFSI (Banking, Financial Services & Insurance) segment who are looking for prestigious places to set up a desirable habitat here. These sectors understand its close proximity to the Central Business Districts (CBDs) and easy connectivity to the Secondary Business Districts (SBDs) due to the Bandra Worli Sea Link.

Worli has been dotted with several premium residential properties which range in excess of Rs 1, 00,000 sq feet, even in the present sluggish scenario. In order to leverage its prime setting, luxury residential projects are at a price band of Rs 35,000-45,000 per sq feet.

Hiral Sheth, Director, Marketing with Sheth Creators maintains that the trend of property demand going up and along with it price appreciation is more with the properties that are supreme luxury projects linked with connectivity, ultra modern spaces, state of art architecture and landscaping. The buyers today do not hesitate to pay an amount that spells luxury.

“Keeping in mind the buyer perspective, the developers in this segment believe in enticing their end users purely on the basis of their projects and customised value added services,” says Sheth.

Similarly, the investment of NRIs that was put on hold for quite some time after the rupee stabilised a bit against the dollar and the expat Indians were also concerned with the political uncertainty prior to the general elections, is expected to get back to the Mumbai property market. Reasons of this optimism with NRI investment in luxury projects are emotional drive towards Akshay Tirtiya to settling political scenario and chances of economy going up hereafter.  Many of these expat Indians are Marathis and Gujaratis who have a deep emotional connection with the festival of Akshay Tirtiya.

Dhruv Jaywant, CMO, Ahuja Constructions agrees that the festive time brings in the positive sentiments. Even the NRI demand for properties during this time is quite high. The real estate sector definitely witnesses an increase in the number of buyers closing the deal.

“The past sales record of the property market have spotted adequate rise in the number of home aspirers finalising deal on their dream projects.  Buyers wait for a favourable period for booking and their demand is centric to value for money. If the project is valuable and has amenities, investors are definitely willing to pay more,” says Jaywant.

Akshay Tirtiya is considered to be an auspicious occasion for creation of wealth and good fortune. People across Maharashtra and expat communities wait for this day to buy their property as they consider it as a good omen. Often associated with positive sentiment this occasion more often than not motivates fence-sitting buyers to take the plunge where they would have otherwise hesitated to make the investment. This year, it seems, luxury residential market will make the best of the festive spirit of Akshay Tirtiya.