Housing.com Ad, Housing.com brand campaign, Real Estate advertising, real estate branding, Sales driven ads, real estate brand campaign, India real estate news, Indian realty news, Real estate news India, Indian property market news, investment in property

Housing.com TVC bold reflection of brand turnaround

In a sales driven and measurable ROI dictated environment of the Indian real estate, the ad campaign comes as a market disruption. It is a result of great thought, deeper understanding of the urban housing realities and a bold statement that the company has not only been witness to a turnaround (after controversies of the past) but also confident enough to gamble now to stay ahead of the competition curve.

Consumer Connect

GST Rate Cut, GST on under construction properties, GST on ready to move properties, GST on home purchase, India real estate news, Indian realty news, Real estate news India, Indian property market news, Investment in property

GST cut hype; homes not affordable

This home buyers’ outburst over the media hype & industry reaction with reference to reduced GST is not an exception. Across the country the home buyers are questioning how the GST reduction has made the houses affordable in the cities where the jobless growth is fast turning into job loss de-growth. This is over and above the fact that the property prices are way beyond the affordability index.

Slum and Luxury, slum redevelopment in Mumbai, Luxury apartments on slum land, Changing face of slums, Housing for slum dwellers, India real estate news, Indian property market news, Track2Media Research, Track2Realty

Is redevelopment answer to affordable housing?

The Indians seem to be quite aware of the challenges of mass housing, as is visible with nearly half of the respondent, 48 per cent questioning when land acquisition is going to be tougher how housing for all will be a reality.

Women Home Buyer, Single Woman Home Buyer, Women home buyer demands, Women in housing market, India real estate news, Indian realty news, Real estate news India, Indian property market news, Investment in property, Women and home buying, Women brokers in property

More women to defer marriage for property

The survey clearly suggests marriage is as much a choice for women as mortgage, and marriage is definitely not predestination of home ownership. Even among the married couples the role of the women is changing and they are increasingly getting on the driver’s seat when buying a house. 

GST, GST on Property, GST on Home Buying, GST on Under Construction Property, GST on Ready to Move Property, India real estate news, Indian realty news, Real estate news India, Indian property market news, Investment in property

Major implications of the GST rate cut

This is a major push to the housing sector as aspiring home buyers now have a wider range of options to choose from. Additionally, developers would be enthused enough to commit towards offering more residential options in the affordable category.