Track2Realty: Over fifty percent of real estate buyers decisions are influenced by Internet research. The phenomenon, of researching online for real estate information is not limited to metros but also extended to buyers in tier II cities, as per the study of Google India. The study was conducted to understand the influence of Internet on real estate purchase decisions in India.
Track2Realty Exclusive: Had people who conceptualised the idea of Facebook & Twitter been from the Indian real estate, they would have by now thrown open a BIG IDEA where the cost of running a country like India could have been brought to almost negligible having social media its way. The law makers would not have the trouble of travelling all their way to Parliament from respective constituencies in the remote areas.
Track2Realty Exclusive: Realtors are also increasingly smarting to deal with the criticism as digital media is proving to be a deadly two-way weapon. Ravi Saund, COO of CHD Developers asserts it has not deterred them in any way; it has only helped in getting closer to the customer base and understand their needs and expectations from a developer in today’s market.
Track2Realty Exclusive: Customer chasing yet skeptical of their frank opinion and two-way communication, the internet revolution has exposed the Indian real estate to pretty uncomfortable zone where they can hardly ignore what they by and large believe to be a necessary evil.
Track2Realty Exclusive: The social media is a huge enabler. Even though in India its reach is hampered by three factors: Low PC numbers, lack of electricity and low literacy, it is making its presence felt. How does it affect the real estate sector? Or in other words, how its reach is different to realty vis-a-vis other sectors?