Browsing: Real Estate Narrative

Consumer Connect Strategy Trap, Narrative Trap, Real Estate Narrative, Union Budget, Union Budget 2022-23, Finance Minister, Nirmala Sitharaman

Has real estate fallen into its own “All is Well” trap?

A TV debate after the Union Budget 2022-23 caught one of the IPCs (Independent Property Consultant) off guard when the anchor categorically blamed him for real estate not getting its due with the budget. In his defence he could only argue that it is not about one specific report but all the industry reports are guilty of creating such a goodwill for the sector. The satisfactory voices were so profound that the policy makers too found the business capable of self-sustaining without any fiscal incentives.

Consumer Connect Real Estate Strategy, Real Estate Narrative, False Narrative, Real Estate Communication, Real Estate PR

Narratives that could goad realty to revival

It is easy to criticize the Indian real estate sector for its narrative, or the lack of it. But it takes some thorough understanding of the business, its ROI cycle, its historical legacies and multiple other factors to find method into the madness. We explore how the real estate can create its own effective narrative like some of the other matured industries.