Word-of-mouth publicity is a wish of all the developers both for sales and branding, yet the quest is to rope in a celebrity brand ambassador even if it has the only photo-opportunity connect with the project. Of late, there are a few case studies where the developers have used buyers as brand ambassadors.
Track2Realty Exclusive: The story of the informed buyer and his crucial assistance in real estate has a great history of revolutionary changes in last two decades. The real estate sector has undergone a massive transformation in India in the recent past. The boundaries of metro cities are ever expanding. For instance, the city of Mumbai has expanded into huge Mumbai Metropolitan Region (MMR) today.
Track2Realty Exclusive: One of the most ardent desires of an individual is to own a house with location and comfort being the determining factors in most of the cases. However, to get access to shopping facilities or entertainment hubs or medical care or even to commute to workplace remains a sheer imagination almost beyond fulfilment in India.
Track2Realty Exclusive: All major cities are crowded beyond their limits and most are replete with problems like traffic, pollution, housing problems, lack of space, not to mention the ever-rising cost of living. Industry experts believe that integrated townships are the best solution proposed to counter the problem of crowded cities.
Track2Realty Exclusive: Only some years ago, when the National Housing Board brought out a survey report saying that India will need at least 26 million houses by the end of 2020, that the idea of privately built township or townships built on PPP model first germinated. Large tracts of land which were lying at the outskirts of cities were looked at with a lot of hope and dreams to offer better living to Indians at affordable prices.