Browsing: False Narrative of Real Estate

Consumer Connect Myth & Reality of Home Buying, Festive Sales in Housing, Festive Offers in Property Market, Festive Offers in Home Purchase, Festivals and Home Buying

Festive home sales! Reality versus narrative

I often get amused when I get into the details of the industry survey that shouts at the top of its voice – “All is Well”. Some of these industry reports claiming the business to be witness to higher consumer sentiment are based on the feedback of connected parties like developers, banks, financial institutions and private equity players. All in all, it’s a family cycle where everyone is desperate to beg, borrow or steal for sale. The most important stakeholder – the home buyer – whose sentiment is being tracked is better left out in this mutual appreciation club of vested interests. 

Consumer Connect Real Estate Strategy, Real Estate Narrative, False Narrative, Real Estate Communication, Real Estate PR

Narratives that could goad realty to revival

It is easy to criticize the Indian real estate sector for its narrative, or the lack of it. But it takes some thorough understanding of the business, its ROI cycle, its historical legacies and multiple other factors to find method into the madness. We explore how the real estate can create its own effective narrative like some of the other matured industries.