Track2Realty has been the first to put on record the fact that the brand trust of Tata Housing is falling in the wake of mounting consumer grievances.
Browsing: Brotin Banerjee
Brotin Banerjee, MD & CEO of Tata Housing believes more…
From being the governance wild child to maturing into a market influencer, India’s real-estate sector has transformed in the past decade, with a paradigm shift from family owned businesses to corporates along with a few companies listing on stock exchanges. The change began with the government opening doors to Foreign Direct Investment (FDI) in 2005 and then welcoming the next wave of stability as corporate houses brought image restoration for the sector. Led by corporate entities, realty companies soon adopted corporate governance wherein transparency began to trickle down into the system as a norm slowly.
Tata Value Homes Limited, a 100% subsidiary of Tata Housing Development Company Limited, announced its entry into Delhi NCR’s Affordable Housing market with the launch of ‘New Haven’ in Bahadurgarh.
Track2Realty Exclusive: The Real Estate Regulation Bill will define and clarify various concepts in the sector; this will bring in transparency and curb unfair practices. Following the trend seen in other sectors like telecom, banking, insurance etc, the Bill provides for creation of a separate Regulator and Appellate Authority. While it is expected to provide specialized regulation and enforcement, this should not become another regulatory in the ‘approval’ matrix.
Track2Realty Exclusive: A report released by BNP Paribas earlier this year on realty firms found that each of them performed poorly on one or more of the parameters. Some of the assessment parameters include compensation structure, ability to retain key personnel, financial stability, pending litigation and trading in own stock.
Track2Realty: With economy witnessing a downturn, interest rates and inflation reaching all-time highs, 2013 has been one of the most eventful years for Real Estate in India. While introduction of Real Estate Regulatory Bill and Land Acquisitions Bills in the Parliament was positive for the real estate industry, end users sitting on the fence expecting a fall in prices lead to a contraction of demand in the past few quarters.
Directly engaging with customers is more important than sales lead: Brotin Banerjee, MD & CEO, Tata Housing
Track2Realty Exclusive: Some of the companies are using online media for generating sales lead; while others are focused on customer relations. With the medium new and realty more or less reluctant in the initial stages, there are very few who are actually understanding the medium and adapting themselves to what others think as a necessary evil. Tata Housing believes in using the medium for engaging with the customers more than just generating sales leads. Brotin Banerjee, MD & CEO of Tata Housing shares with Track2Realty how they strategise their social media usage. Excerpts of the interview:
By: Brotin Banerjee, MD & CEO, Tata Housing Track2Realty Exclusive:…
Track2Realty Exclusive: Urban Planning, experts suggest, is based on the three-tier concept of engineering, architecture and social concerns. Each is incomplete without the other. While a city needs its share of road networks, it also needs space for, say drainage and it needs hospitals and schools and blood banks et al. although each city has separate agencies to deal with these needs, a central agency is needed to provide a holistic approach to crisis management and to contain chaos.