Track2Realty: Provident Housing Limited, a wholly-owned subsidiary of the Puravankara Projects Limited, is to launch ‘premium affordable’ homes in Coimbatore. The innovative residential project will be located at Selvapuram, Off Perur Main Road, near R S Puram, in the vicinity of the city center.
The property named Provident ‘Greenpark’ in a tribute to its verdant surrounds, endows its apartments with tranquil views, amid the bustle of the city.
Capitalizing on a nascent market trend, Puravankara forayed into the mid-income segment in 2008, with brand Provident. This pioneering proposition is not low-cost, but ‘premium affordable’ housing. Provident delivers design efficient, space optimized, cost contained homes, underpinned by a value-engineering process.
Commenting on the launch, Jackbastian K. Nazareth, Group CEO said,” There is a growing need among upwardly mobile Indians for life-style oriented homes at affordable prices. This largely under-served segment is fast burgeoning. We foresaw its potential at a nascent stage and foresee its prospect as a category growth driver. Provident is an idea whose time has come. We are delighted to bring this pioneering innovation to Coimbatore”.
This 560 unit project, spread over 9 acres of greenery, equipped with modern attendant amenities such as swimming pool, clubhouse, gymnasium, supermarket, crèche, children’s play area, jogging track, billiards room et al., is the epitome of stunning features and views.
Madhu V, Managing Director, Provident Housing, added “Earlier, reconciling quality and affordability were thought to be improbable. Provident has demonstrated that the two variables can converge. It is a matter of some pride that we have transformed our first mover advantage into a critical mass. With that track record, we are well-equipped to deliver ‘premium affordable’ homes in Coimbatore”
The Provident proposition comes to Coimbatore following its success in Bangalore and Chennai. The company is embarking on similar initiatives across major cities in the country.
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