CBDs losing sheen to PBDs
Central Business Districts (CBDs) are supposed to be the lifeline of the city and a mirror of the economic activity and real estate market trend.
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A tie budget; not won, not lost, say realtors
Real Estate developers across the country have termed the Union Budget 2011-12 as a tie cricket match which can’t be termed as won or lost. However, they are all unanimous that it is not a game changer budget for the sector.
Scaling up the liberty of choice
With the reasonable expectation of a roof over the head not very long ago, the real estate boom in the last decade has scaled up the liberty of choice for the average home buyers. While the aspirations of even the middle and lower middle income with moderate budgets have gone up, there are very many residential projects launched in recent times that seem to fill the gap with the promise of faster deliveries, hi-tech amenities, luxurious lifestyle, lush green surroundings within the affordable range of 20-40 lakhs.
Realtors sulk under representation in budget; see no end to it
Real Estate may boast off to be the second largest economic activity and the largest employment provider in the economy, but when it comes to have a say in the policy making, they are found to be sulking.
2011 promises comfort level for Indian realty
If 2008 was the year of shock, 2009 the year of discovery & introspection and 2010 the follow-up experiment; the year 2011 promises to be the year of comfort level for the Indian real estate sector. It seems the turmoil of the last couple of years has made everybody come out intelligent–investors, developers, bankers and end users.
Prestige emerges as new National Brand Leader
Prestige Group has emerged as the new Brand Leader of Indian real estate. The brand had continuously been closer to the Leadership and among the Top 3 National Brands. Brigade Group makes a giant leap and jumps from Number 5 to now the 2nd Best Brand of the business. DLF is continuously scaling up and now rests as 3rd Best Brand at the National level. Godrej Properties is losing its sheen as a Valuable Brand and slips down to Number 5 from Number 2 this fiscal year. Puravankara is also proving to be the Dark Horse of the National Brand Leadership and emerges from Number 7 to now at Number 5.
By when will real estate be gender neutral?
To say that women workforce in the Indian real estate has broken the proverbial glass ceiling would be stating the obvious. Far from being perceived as a decorative value at the reception only, the women have now stormed into critical areas, from sales to consumer grievances and corporate communication to legal. Many of them have even been into the decision making and the work culture in many of the Grade A real estate companies appear to be gender neutral.
Sobha bounces back as National Brand Leader yet again: BrandXReport 2021-22
In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
Godrej Properties National Brand Leader 2nd time: Track2Realty BrandXReport 2020-21
Godrej Properties has strengthened its brand leadership for the 2nd consecutive year. The 9th edition of Track2Realty BrandXReport 2020-21 finds that the K-shaped recovery in the Indian real estate has helped most of the organized developers with corporate governance, at the cost of the large universe of the companies operating like personal fiefdoms.
Godrej Properties the new brand leader of Indian real estate
It is not just the fiscal performance or the stock market resilience that have elevated Godrej Properties to the coveted brand leadership across India. The performance has been remarkable and ever improving on various scale leading to better consumer experience and consumer connect. In a gloomy market of uncertainty, Godrej Properties looks most promising to meet the delivery commitments as well. Last, but not the least, while most of the corporate entities found it altogether challenging turf in the business of real estate, Godrej appears to be a natural real estate brand beyond its market presence in other businesses.