Chennai realty recovered faster than any other market after slowdown

Vibrant cities for vibrant economy-VI

By: Track2Media Intellisearch

Track2Media Rank-5

During the economic downturn of 2008, while the other neighbouring and glamorous property market of Bangalore and Hyderabad fell by 24-29 per cent, the Chennai market fell only 8.3 per cent. Limited supply of land and pent-up demand is how NHB’s Residex defines Chennai property market. However, what actually has made Chennai market stand out is that first of all property market is driven by the end users, and then the city has seen most of the property transactions within the Central Business District areas only. That speaks volumes about the growth potential of the city as well.

If the National Housing Bank’s property price index ‘NHB Residex‘ is a fair indicator, property value in Chennai has doubled from the downturn price of 2008, best appreciation than any other part of the country. What has helped the Chennai market beat the more glamorous Mumbai, New Delhi and even Bangalore in price appreciation? Chennai, for long, had the least supply of land available for building property among the metros. It was also a plot-oriented market and multi-apartment models are the new fancy thus attracting a premium.

Anshuman Magazine, Chairman and Managing Director, CB Richard Ellis Asia, believes the real-estate activity in Chennai is significantly driven by end-users compared with other markets, and this is one reason why prices are not too volatile and are holding up well.

Real estate in Chennai has been undergoing a shift in its trends recently. Chennai property prices have been on rise since long, especially the commercial property rates. The rates of commercial properties are very high in areas like IT, T.Nagar, Anna Nagar, and Adyar. As these localities have reached saturation and new industries & software companies are coming up at NH4, GST Road, and OMR. These new developments are coming in affordable limits and larger areas.

The booming commercial segment and growing influx of IT professionals have pushed the residential demand and prices to a new high in Chennai over the last few years. The Chennai office market has witnessed remarkable growth which is due to the offices built for the IT industry (as IT Parks or IT Special Economic Zones), which constitute 86 per cent of the operational office stock in Chennai.

According to a report by Real Estate Intelligence Service of Jones Lang LaSalle India, 2011 had ushered in renewed interest in non-IT office space in Chennai – especially from firms wishing to relocate their offices to better grade buildings. The expected fresh supply of non-IT office space should witness active absorption at the right rentals. There will be greater demand for investment grade office spaces within the city, since there is a severe dearth of high quality office buildings in the central areas, the report said.

Chennai’s high streets continue to remain a favourite location for retailers as conversion rates in high streets are higher compared with those in malls. The neighbourhood of premium residential catchments, ample space for a hassle-free car park and proximity to the city centre are the key demand drivers for high-end high streets. The high streets of Khadar Nawaz Khan Road (KNK Road) and Wallace Garden Road have emerged as important retail destinations for global luxury, fashion and premium brands, the report added.

While, the commercial properties of Chennai have reached a point when it is very difficult to purchase a property in prominent locations, the residential property preferences are also changing. Apartment flats in Chennai are gaining popularity day by day due to the increase in population and lack of space. Many prominent builders in Chennai are building projects comprising of luxurious apartments, providing ultra modern facilities. With young professionals going in more for rented units, the lifestyle apartments are attracting huge investments from NRIs.

With the announcement of the monorail project in Chennai, the land value in Chennai is going to see another dramatic change. A crisscrossing network of four monorail corridors, running to a total length of 111 km is expected to add to the beautification of the city and make Chennai by and large traffic free. Chennai infrastructure is looking forward to match to the international standards.

Unlike other metro cities land prices in suburbs are yet to reach the peak and the concept of satellite town yet to catch fancy even after Jayalalitha Government is keen to develop more satellite towns. In most parts of Old Mahabalipuram Road, GST Road and the Chennai-Bangalore Highway, realtors say, land transactions are very few. Surprisingly, many new residential projects were launched along these corridors over the past two years and even received good patronage from buyers. But that has not translated into an increase in land prices along these stretches, says Kevin William Albert, Associate Director of Jones Lang LaSalle.

“This indicates the potential of Chennai’s suburbs to emerge as an attractive retail destination. Bigger residential catchments in the suburban areas combined with more reasonable rentals compared to those in the prime city are expected to act as key driving forces for retailers to increase their presence in the suburban precincts of Chennai in the long term,” the JLLI report added.

Advantage Chennai

• Limited supply of land & pent-up demand
• Booming commercial segment
• Non-IT sector also gaining ground
• Monorail project
• Appreciation potential of suburbs