Tag Archives: PGTI

Golf-demand driver or brand saviour-II

Posted on by Track2Realty

india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, PGTI, Professional Golf tournament of IndiaTrack2Realty Exclusive: Popularity of any sport facility is a function of the popular demand and the availability of resources with a developer.Ā  For a developer focusing on luxury real estate, golf and polo make better sense than any other sport currently.

Pankaj Bansal, Director, M3M India agrees that as memberships to old clubs gets increasingly difficult, a gap has emerged for those who aspire to learn/play this game. Hence, this is an opportunity for developers who have the resources. According to him, the world over, golf signifies class and sophistication. Attributes that are aspirational to anyone who desires to progress up the corporate or social hierarchy.

Avid and affluent golfers in Japan and China and Hong Kong are known to fly out to neighboring countries for weekend golf games. !!. In India too, golf has progressed from being merely aspirational to a normal recreational activity amongst the top end of business and corporate circles.

ā€œThis is a natural progression of the real estate market in India.Ā  As the market for high end homes develops, buyers look for even greater exclusivity. The ā€˜usualā€™ is just not acceptable. People are becoming very selective about their neighbors; the location and any comfort or luxury feature that sets them apart from the masses. Golf is the natural and upward progression of the aspirations of the Indian HNI segment. Many amongst these have been exposed to international travel and lifestyle. Golf, the world over is associated with the top league of corporate executives and businessmen,ā€ says Bansal.

However, Abhay Kumar, CMD of Grih Pravesh Buildteck, blames it on the lack of research in the sector and a sort of rat race. He maintains that in India customers and buildersĀ both have the herd mentality, and when they are toldĀ for say golf would work for their projectĀ it becomes a fashion to display golf in the projects. Similarly if a customer recommends a project citingĀ his own flat purchase inĀ a particular project, others assumeĀ the introducer to be very well aware of the market and they just blindly follow.

ā€œIt has already killed the exclusivity of the name golf for property market.Ā Golf has become clichĆ© because the developers started using this name for MIG and LIGĀ projects too. Any overdo of such names will eventually proved to be its nemesis. The builder association must discuss this point and formulate a strategy to ensure such phenomenon does not happen,ā€ says Kumar.

Independent analysts maintain that buyers are very smart nowadays. They donā€™t compromise till getting all facilities at their doorstep. Golf facility is like an extra bonanza of any project, so it never hides any exclusively of the projects because USP is incomplete without providing rest of facilities in high-end market.

Moreover, golf obsession is a recent phenomenon in the Indian real estate. So, it will take time before any conclusive statement can be made on the success of this ā€˜themeā€™. Till then, it will continue to be used as a brand driver to showcase high-end lifestyle.

Puravankara takes Bangalore for Louis Philippe golf

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india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, PGTI, Professional Golf tournament of IndiaPuravankara Projects has taken over the Bangalore team of the inaugural eight-city team event, the Louis Philippe Cup, according to the Professional Golf Tour of India (PGTI).

The team will be called ‘Puravankara Bangalore’, after Puravankara Projects, one of South India’s leading real estate developers.

The Louis Philippe Cup, to be played in March next year at the Karnataka Golf Association course and offering a total prize-money of Rs.36 lakh, will be contested among Bangalore, Chennai, Mumbai, Kolkota, Lucknow, Delhi, Gurgaon and Chandigarh.

The new tournament, with its $250,000 purse will be the richest domestic event on the PGTI calendar. India’s top stars like former Asian Tour Player of the Year Jyoti Randhawa (Gurgaon), European Tour regular Shiv Kapur (Delhi), two-time European Tour winner SSP Chowrasia (Kolkata), two-time Asian Tour winner Gaganjeet Bhullar (Chandigarh), 2011 Asian Tour winner Anirban Lahiri (Bangalore), 2011 Singapore Classic winner Himmat Rai (Gurgaon) and current No. 1 in the Rolex-PGTI rankings, Chiragh Kumar (Delhi) have all confirmed participation in the extravaganza.

The Bangalore team will comprise of three professionals and three amateurs. While the professional team is likely to be represented by recent Asian Tour Winner Anirban Lahiri, Abhishek Jha and R Murthy, the amateur team will be selected on the basis of the club qualifying rounds to be held in Eagleton Golf Village, Bangalore Golf Club and Karnataka Golf Association, scheduled to begin November 11.

Lahiri, the Asian Games silver medalist and winner of the Panasonic Open on the Asian Tour as well as two other titles on the PGTI tour this season, said, “I am delighted that Puravankara is the first to announce a team as I am excited to represent my home city and along with my team mates we hope to definitely progress to the knock out stage of the tournament and of course win the title.ā€

“This tournament is going to be a game changer for Indian golf as we never play in the team format in pro golf which is always individual.”

PGTI Director Padamjit Sandhu said, “We are delighted that a reputed company like Puravankara has come forward to snap up the Bangalore team. The promoters of the event, Rishi Narain Golf Management are close to finalising deals with a number of other city team sponsors and we will be making other announcements in the coming weeks.”

Event promoter and former Asian Games gold medalist, Rishi Narain said, “Puravankara will benefit from the immense appeal this event will have for golf fans. The prospect of India’s two young international stars Anirban Lahiri and Gaganjeet Bhullar playing head to head has never happened before in golf and will bring fresh following to the game.ā€