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Most awarded yet least reliable; realty awards misleading-II

Track2Realty Exclusive: There are some industry watchers who believe the entire genre of awards should not be dismissed just because there are few rotten eggs in the basket. Industry body NAREDCO thinks awards should be seen as recognition for the work done by the developer. “If a real estate company has earned an award, I think it should be respected by the industry and by the collective consciousness,” says Sunil Dahiya, Senior Vice President of NAREDCO.

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Most awarded yet least reliable; realty awards misleading-I

Track2Realty Exclusive: Awards have often been the source of sulking within the business community. However, when it comes to real estate, one has got absolutely no reasons to sulk as awards are not just rigged but customised for the companies at a cost. Track2Realty finds while some buy it for recognition, brand promotion or just notional value; others dismiss the offer being aware that m0re than they needing the award, such trophies need their brand value for establishing credibility.