While business travellers’ hotel is an established concept in several European countries, the concept is yet to catch fancy in India. Even though these morning-to-evening business travellers need a place to relax and conduct business meetings, the needs of this target group have hardly been channelised into potential business by the hospitality sector. This is where Kohinoor Elite has taken the first movers advantage and has come up with a 3 star budget hotel with a single value package for such travellers. In an exclusive interview with Track2Realty, Mukund Kamat, Vice President of Kohinoor Hotels sounds upbeat with the fact that young business travellers in the financial capital of India would love to be a part of Kohinoor Group’s redefining of business travellers’ needs with Kohinoor Elite. Excerpts of the interview:
Q. What is the USP of Kohinoor Elite?
Ans. Hotel Kohinoor Elite is an innovation in hospitality. The hotel has USP like its unique 1 Bill Concept wherein a guest is offered accommodation, all meals, laundry and internet service all in a single value package. The 18 hour multi-cuisine buffet served at its restaurant is one of its kind. Another USP being its Lounge wherein we provide the guest a sitting cum resting zone equipped with wash & change facilities, fitness zone, business centre and meals. Also, a massive LCD screen at the reception provides the guest with real time flight information, news and world time to keep them updated with the latest happenings around the world.
Q. Where do you see your priority Market? What kind of TG you have in mind?
Ans. Geographically speaking our main focus will be the business hub of Bandra-Kurla Complex and the fast growing Eastern and Central suburb of Mumbai. We are primarily catering to the value conscious young business travellers to Mumbai.
Q. A three star hotel with five star amenities sound more like a marketing jargon. How do you position it?
Ans. The Kohinoor Elite has been positioned as a 3 star budget business hotel wherein the quality of service, accommodation and food have not been compromised upon and is at par with a 4 or 5 star hotel. A guest will be offered the best at the same time will be charged an attractive value price for the services enjoyed by them.
Q. You are positioning this project for business travelers who come in the morning and leave by evening. Do they really need to stay in a lounge?
Ans. The Lounge at Kohinoor Elite is an innovation in hospitality. At the Lounge we provide the guests a sitting cum resting zone equipped with wash & change facilities, a fitness zone, a business centre and meals all at a very attractive value price.
As observed by us in the past that there are a number of travellers coming to Mumbai early morning and leave the city late evening, these travelers are looking for a place to rest with hotel like facility, meals, internet facility and wash & change facilities, they are not keen to take a room for just few hours, is where the Lounge at Kohinoor Elite will meet the new age travellers needs.
Q. Such hotels are generally doing well around the CBDs across the world. Do you think such a new concept in India will work in an integrated township?
Ans. Mumbai is a mega city. It is the financial and business capital of India. Several CBD’s or business hubs have been developed in Mumbai now eg. Nariman Point, Fort, Parel, BKC etc. Kohinoor Elite is situated close to BKC and fast growing Eastern suburb of Mumbai. This makes the location of Kohinoor Elite very lucrative. Also, the absence of a star hotel in its category will make Kohinoor Elite a success.
The presence of the hotel in an integrated township project like Kohinoor City adds to the overall value our guest would experience while staying with us at the hotel.
6 Comments
Excellent interview. The concept of Kohinoor Elite is truly wonderful. Where would you find a budget hotel with a bouquet of services and an 18-hour buffet any traveller would welcome? A lot of thought has gone into developing such a hotel tailormade to suit the India traveller. The icing on the cake? It doesn’t make a big hole in your pocket, yet the customer feels pampered with all the services!
Just the kind of facility wanted by business travellers in Mumbai city…..the business hub of India. The Elite is going to be a pioneer of such a concept in the hotel / hospitality industry in India.
Just the kind of dream that Kohinoor makes in reality. Truly an elite concept in hospitality. The comments of Shri. Kamat Sir also true to its vision.
Best wishes to the Group and Kohinoor Team
Kohinoor Group is very dear to us at Raja Rani Travels. With it’s Airport Hotel, it has been the perfect foil for Hotels after the Big 4 five star groups.
With the Elite group, they are now addressing the vital and niche demands of the discerning and regular business traveller. I hope to find Kohinoor Elite in Delhi, Gurgaon, Bangalore, Pune and ahmedabad (to name a few cities) very soon
The Elite Lounge is a much needed ‘smart’ service for people like me, who dash into cities for specific works and are made to rush through meetings in coffee shops without the opportunity to ‘smarten up’ before and after the meetings
ALL THE VERY BESTEST TO KOHINOOR ELITE and SIR’s KOHINOOR GROUP
Ritika
The Elite has truly cameup with the great urged innovations in hospitality industry wchich will be Trend setter………………Wish u all the Best!
raj,
Very rude languages,staff & service no proper Air contions & hot water very poor.
we stayed in april 2012 all wall sweated & slippery flooring .
Doesn’t match any star hotel service ..