Tag Archives: Shahrukh Khan

Mahagun launches ‘M Collection’

Posted on by Track2Realty

Dheeraj Jain, Mahagun, Shahrukh Khan, Brand Ambassador, Luxury Residences, India real estate news, Indian realty news, India Property Market, Track2Media Research, Track2RealtyMahagun has launcheded the unique concept of luxury housing – The ‘M Collection’.  Each of the properties of Mahagun will have a select number of units set aside for the high net-worth individuals and customers looking forward to a lifestyle and living in a home, which is designed in accordance with the standards of luxury living and exuberance worldwide.

‘M Collection’ offers a bouquet of such luxury and ultra-luxury homes – Villas, Villaments, Condominiums and Penthouses designed and developed by Mahagun.  An alluring combination of luxurious elegance, tailored to perfection for contemporary living, ‘M Collection’ offers stately homes with flawless design, graceful architecture and beautiful vistas that are meant to lend splendor to the home owner’s lifestyle.

Speaking at the launch, Amit Jain, Director, Mahagun said, “We have been immensely inspired by the Czar of international real-estate, Donald Trump, which in turn, has inspired us to develop world-class homes in India.  We have, accordingly, launched this unique concept of ‘M Collection’ to cater to select group of privileged customers.”

Speaking at the launch, Dhiraj Jain, Director, Mahagun said,We understand that the home is your statement to the world and a reflection of your personality and taste and social stature. ‘M Collection’ provides a perfect platform to give expression to your dream of living a life of Luxury and Elegance and we are happy to have Shah Rukh Khan with us to unveil the M Collection”

Unveiling the collection, Brand Ambassador of Mahagun, Shahrukh Khan said, “I am a strong believer that home reflects the persona of the owner and it’s the place where your memories are built every day. One must think long-term and be willing to wait for the best to come. M Collection is the ultimate definition of luxury and I am happy to be here unveiling it. It’s my pleasure to be associated with the Mahagun group that has endeavored to be a trend setter.”

‘M Collection’ is a bouquet of designer homes conceptualized by internationally acclaimed Architects and designers, with an offering of exclusive service portfolio to the residents. The collection presently has about 800 units comprising of Villas, Villaments, Condominiums and Penthouses. These eco-friendly homes are being priced between INR 2 Crore – INR 10 Crore with  areas ranging from 3000 sq. feet- 12000 sq. ‘M  collection’ is  being  launched at Noida with ambitious plans for  expansion  other metro cities like- Bangalore, Mumbai, Gurgaon.

Source: Track2Realty

Banking on ambassadors to carry realty brand-I

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Shahrukh Khan, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2RealtyTrack2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high.

Does celebrity endorsement lead to strategic shift from poor perception and projection or is it just a cosmetic experiment by the sector? Here we start a debate…..

Will you pay a premium for having a film star as your next door neighbour? Are you fan enough to buy expensive apartment endorsed by your favourite cricketer? On the contrary, does the thought of a celebrity in the same apartment scare you for unnecessary security hassles and resultant lack of your privacy and space?

Well, unfortunately there is no clear answer and in the absence of any scientific research over the role of brand ambassadors in taking the business or the brand forward, the realty companies are in a rat race to overuse concept which at best can be described as being nascent stage in the Indian real estate context.

Advertising professional Suhel Seth recently said during FICCI’s “Brand Talk” that marketers who resort to celebrity endorsement of their products are the laziest people in the business. How prophetic is the statement in the context of real estate sector which is banking heavily on ambassadors to carry the brand forward and pay them a premium at the same time.

Facts speak for themselves. Film stars like Twinkle Khanna, Kangna Ranaut, Rajeev Khandelwal, Prachi Desai, Sushmita Sen; cricketers like Mahendra Singh Dhoni, Yuvraj Singh, Virender Sehwag , Suresh Raina, Praveen Kumar, to name a few, are the faces of different realty companies.

It is believed in the analysis of advertising circle that these names have their pan-India appeal, and the realty firms want to encash upon their familiarity and popularity across the country.

This also speaks about the ambitions of these firms, which want to spread their wings to the pan-India level and be seen as national player in the eyes of the investors. Realtors hope that the well-known stars as their brand ambassadors would provide a connecting channel with the people not yet familiar with their name.

Not only the Indian celebrities but some of the realty companies have got one step ahead to rope in international celebrities and even co-brand their projects to create an aura of really global. For instance, Homestead has tied up with the tennis star Maria Sharapova and Formula 1 star Michael Schumacher.

Even Supertech has got obsessed with this international tag to collaborate with Italian luxury brand Georgia Armani for its 50 floor residential project ‘Supernova’ in Noida. In Mumbai, Nirmal Lifestyle is convening US Open Tennis Event for its luxury brand lifestyle apartments.

R.K.Arora, CMD, Supertech says, “The two companies have joined forces to capitalize on the experience and skill they possess as leaders in their respective areas of expertise, and have pledged to create an elegant and beyond luxury concept in India. The coming together of Supertech and Armani/Casa will create an epitome of unmatched super luxury and unforgettable living experience that the country has not seen so far”.

…to be continued

Shah Rukh Khan to endorse Mahagun

Posted on by Track2Realty

Shahrukh Khan, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2RealtyTrack2Realty: After endorsing a car, watch and DTH brand, among others, Bollywood superstar Shah Rukh Khan has now been roped in as the brand ambassador of real estate development company Mahagun.

Delhi-based Mahagun India has also introduced its new corporate identity with a new logo. The company claims decision to rope in SRK was based on the similarity of the company`s ideology.

“Great names are built with consistent performances, and Shah Rukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag – `A name that performs`,” Dhiraj Jain, Director, Mahagun India said in a statement.

Shah Rukh, who is busy with the promotion of his forthcoming Diwali release “Jab Tak Hai Jaan”, appears in a print ad for the company, wearing black.