Browsing: real estate marketing

Advocacy Brand Ambassadors, Celebrity Endorsements, Real Estate Sales Channel, Property Sales Channel, Real Estate Marketing, Property Marketing, Celebrity Marketing

Are celebrity brand ambassadors liable for real estate failures?

Bombarded by the celebrity cricket icon as its brand ambassador, a gullible home buyer, Akshat Jain in Greater Noida, bought an apartment with the builder. However, his dreams of a sweet home had a crash landing when the developer defaulted and reports of conflict emerged between the developer and the cricketer over the non-payment of endorsement fee.  Track2Realty probes whether celebrity brand ambassadors could be made liable if the builder fails with the promise.

Consumer Connect Assured returns, Ponzi scheme of real estate, Real estate marketing, Cheating in property market, Funding gap in property market, India real estate news, Indian realty news, Real estate news India, Indian property market news, Investment in property, Track2Realty

Are assured returns ponzi schemes?

Track2Realty approached to a number of real estate developers who are offering assured returns. Though all of them refused to speak ‘on record’ but privately they admit that their assured returns have failed due to market dynamics than intentional cheating.

Headlines Women professionals, Women in real estate, Male dominated Indian real estate, Women branding Indian real estate, Female brokers in Indian real estate, Track2Realty, Indian real estate news, India property market

Realty brands’ classical mistake in talking to woman

Women today control $28 trillion in annual consumer spending, as per a study. In terms of consumer spending, women today drive almost 80% of all purchases. In terms of home buying, 74% women play the role of either contributor or influencer, as per a pan-India survey by Track2Realty, the real estate think-tank group. This includes 32% home buying by single women across the eight top cities of India.