It is not that I don’t know about it; I don’t care about it. I have rather consciously developed this image over the years. I am never ashamed or apologetic about my identity or public perception. I very much enjoy the fact that not so professionals within the built environment, fellow corrupt journalists, shady builders and most stupid breed of PR and Corporate Communication specialists (sic) maintain a safe distance with a rude journalist like me.
The larger question is whether these complaint groups could be termed as the blogging. Definitely not! These discussion forums are not actually professional blogging where the company or the project is evaluated or some constructive criticism is put forward. But yes, this is also in some way the starting point from where tomorrow professional blogging may take shape.
It is not just about the way the Indian builders operate with media, more often than not, being forced to be a cheer leader, rather the subject itself does not excite the largest contributors in this space – the youth. The kind of creative avenue that they have while writing on various others subjects, like travel to food and fashion to lifestyle is something that the brick & mortar business does not provide them. After all, the bloggers would not necessarily enjoy travelling to project site as the look & feel of most of the projects is identical.