Browsing: Puravankara Ltd

Consumer Connect Brand Realty, Real estate brands, brand leadership in Indian real estate, Top brands in Indian real estate, Track2Realty, Indian real estate news, India property market news, Brand reputation of Indian real estate

Core developers outperform corporate conglomerates

In a business that lacked the critical element of trust and transparency, forget brand equity, the entry of corporate conglomerates was widely perceived to be change of business outlook for the sector. The collective consciousness accepted the promise that the corporate giants would change the brand perception of the sector in no time. This load of trust & opportunity goaded many corporate houses into the non-core expertise area of real estate.