Tag Archives: Housing.com’s monetization to hit $10 million this year

Housing.com’s monetization to hit $10 million this year

Posted on by Track2Realty

News Point: Revenue currently growing 200% month-on-month after the restructuring of business portfolios.

Housing.com, Indian real estate news, India real estate magazine, Indian property market, NRIs, Online Real Estate Transactions, Track2Media Research, Track2Realty claims to be receiving an overwhelming response to the products it launched in January with revenue growing 200% month-on-month and the Company on track to achieve $10 million in revenue this fiscal year.

At the end of last year, Housing.com focused its business on home buying and selling, the largest and most lucrative segment of the real estate market. Maintaining this focus, Housing.com has launched a series of digital advertising products for developers and brokers to provide maximum customer exposure and return on investment for their home sales efforts.

In addition, the Company offers customized digital marketing services to large developers to more effectively and efficiently drive home sales and build developer brand equity. There are also new innovative products being piloted that are slated to launch next quarter.

Housing.com will continue to rapidly ramp up its sales force, now 250 people strong, by hiring senior and experienced talent from the industry. Teams have been built across the top 7 metros, including Mumbai, Delhi, Pune, Bangalore, Hyderabad, Chennai and Kolkata.  This includes hires from Purvankara, India Homes, 99acres, Commonfloor, Magicbricks, among others.

Jason Kothari, Chief Executive Officer, Housing.com said, “We are delighted with the response we are seeing in the market and are confident about the company’s revenue position in the future. To achieve such a strong performance when the real estate sector is going through tough times is a testament to the value that Housing.com as a company and platform is delivering to stakeholders.”

“Housing.com has been a game changer in the online real estate space and we are extremely delighted to have a strong working relationship with the company. Housing.com’s superior product proposition and strong consumer brand has attracted high quality users to its platform – which in turn has translated into significant business for us. We hope to continue the ongoing partnership”, said Dr. Ananta Singh Raghuvanshi, Executive Director – Sales & Marketing, DLF Universal Ltd.

The Company has monetized 400 developers in the last four months and 800 brokers in the last two months alone. Several marquee developers, including DLF, Purvankara, Brigade, Sobha, Kolte Patil, Radius, D B Realty, have been signed up.

Currently, Housing.com has 11,000 developers and 18,000 brokers active on its platform, so there is large monetization growth and upside that can be derived from just the existing customer base.