Browsing: Harmit Chawla

Analysis Harmit Chawla, HCorp Realty, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Wrong brand positioning is faulty project planning-II

Track2Realty Exclusive: I won’t blame the marketing or the branding team in such a set-up where the defined role of corporate communication is very clear—advertising specialist is one who can negotiate the best rate with the media or the ad agencies, PR guy is one who can get them in column-centimetre of print and soundbytes of television studio and others are good for their dealing with the vendors to deliver brochure and other marketing kit on time. Any extra grey cell and one is a misfit in the company and liability for the management.

Analysis Harmit Chawla, HCorp Realty, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Wrong brand positioning is faulty project planning-I

Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.

Analysis Harmit Chawla, HCorp Realty, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Approach and mindset change needed for policy advocacy

Track2Realty: The social responsibility part of the Indian developers has been lacking, to say the least. The manner in which the developers have operated in many emerging micro markets leaves much to be desired of their sensitivities to these issues considering the unprofessional and opaque approach to the functioning of the developers where local level leaders are made a party by greasing their palms.

Analysis Harmit Chawla, HCorp Realty, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Perils plague serious real estate entrepreneurs

Track2Realty: Today there is no entry barrier in the sector for any fly-by-night operator with black money to back his initial pomp and show to lure customers. But for a serious start-up there are many perils that plague. Problem is all the voices are being raised to ease only a section of the developers with often myopic vision with regard to the future of the sector.

Analysis Harmit Chawla, HCorp Realty, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Realty must be realistic with its causes and concerns

Track2Realty Exclusive: Call it being overt critical on the realty business or my sense of introspection, I maintain that the biggest drawbacks in the sector is we are not sure what precisely we want from the government, nor is there any clarity as to how this will help the sector; whether our demands are feasible from ethical, financial or legislative point of view.