Track2Realty: Lotus Greens today embarked on a special outdoor campaign titled “Electability” whose message and communication revolves around the act of responsibility in casting one’s ballot. While the upcoming 2014 general election has inspired companies like Tata Global Beverages, ITC, HUL, Google and Facebook to come out with special campaigns.
Track2Realty Exclusive: Corporate Social Responsibility (CSR) is a new concept in the Indian real estate and companies are going through the learning curve. Some are adopting it with greater amount of conviction, while for others it is an emerging necessary evil.
Track2Realty Exclusive: Placement stands as the fifth P of branding. The built environment in branding is all about heightening the customer’s experience and amplifying the aura of brand’s essence. Hence, the branded environment, the moment of truth, is where it must live the brand by staging immaculate detailing that engages all senses of the discerning luxury consumer.
Track2Realty: Tata Housing has made it to the Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on May 20th, 2012. This first of its kind initiative on the theme ‘Design Your Dream City’ witnessed 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.