Tag Archives: Corporate Social Responsibility

SOBHA organises dowry-less social weddings in Kerala

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CSR Initiative

News Point: Continuing with its efforts to uplift the lives of the underprivileged, Sri Kurumba Educational and Charitable Trust, the Corporate Social Responsibility (CSR) wing of SOBHA organised the first edition of this year’s dowry-less social wedding ceremony at Palakkad in Kerala on 18th May. 

Sobha CSR, Sri Kurumba Charitable Trust, PNC Menon, JC Sharma, Top CSR in India, Best CSR in real estate, Real estate CSR, Corporate Social Responsibility, India real estate news, Indian realty news, Real estate news India, Indian property market news, Realty Plus, Investment in property market, Track2RealtyThe wedding, which is conducted twice a year, saw 20 couples tie the knot during the ceremony.As part of SOBHA’s CSR drive, the girls are selected from 7149 Below the Poverty Line (BPL) families in Vadakkenchery, Kizhakkenchery and Kannambra panchayats in Palakkad district.

This extraordinary initiative by the company witnesses an average of about 40 girls getting married every year with the help of the Trust.

Speaking on the occasion,JC Sharma, Vice Chairman and Managing Director, SOBHA Limited said, “Making a meaningful contribution to the society is our constant endeavour and social wedding is one of our key initiatives towards that effort. Till date, we have been able to help and support about 590 girls from the economically weaker sections of the society through our initiative. More than 1000 people witnessed this ceremony. It is very transformative and brings a change in the mindset of the society at large.”

As part of the initiative, the Trust takes complete responsibility of the ceremony and provides pre-marriage counselling to the families of the brides and bridegrooms. Additionally, the Trust monitors their married life at regular intervals and offers necessary guidance, if required.  

The ceremony was held at Sri Kurumba Kalyana Mandapam in Moolamcode, Palakkad and was graced by Chairman Emeritus, Mr. PNC Menon, his family members, relatives of brides and grooms along with other dignitaries.

Lotus Greens launches Electability Campaign

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Lotus Greens Electability, CSR, Corporate Social Responsibility, Indian real estate, Indian realty news, Property market news, Track2Media, Track2RealtyTrack2Realty: Lotus Greens today embarked on a special outdoor campaign titled “Electability” whose message and communication revolves around the act of responsibility in casting one’s ballot. While the upcoming 2014 general election has inspired companies like Tata Global Beverages, ITC, HUL, Google and Facebook to come out with special campaigns.

Lotus Greens “Electability” campaign is a timely message explaining the importance of voting and to sensitize voters to ensure a responsive and accountable government is in place.

The campaign dovetails the idea that greater citizens’ participation in the exercise of democracy means a stronger representation and how this would help to bring about a good government as the outcome. Lotus Greens has put up billboards and hoarding with the message “Your vote is your ability to choose. Exercise your right,” at various vantage points in the NCR.

“Our Electability campaign urges citizens to celebrate democracy, and casting one’s vote responsibly is the best way to do it. In exhorting people to come out and vote responsibly, the campaign strives to waken a greater sense of political maturity and judgment among voters,” says P. Sahel, Vice Chairman, Lotus Greens.

The inspiration for the campaign comes from Lotus Greens’ core business principles and philosophy, of which responsibility and accountability are two of the key planks. The company considers it an important act of responsibility towards the country and its citizenry by seeking to engage voters into exercising their franchise and make an informed voting choice. Lotus Greens hopes that its “Electability” message will induce people to come out and vote in greater numbers for the most deserving candidates.