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Ahmedabad on road to fastest and most forward realty market

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Vibrant cities for vibrant economy-IX

By: Track2Media Intellisearch

Track2Media Rank-8

- india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Delhi NCR real estate, Mumbai Real Estate, Bangalore Real Estate, Pune Real Estate news,Track2Media, Track2Realty, ravi sinha Ahmedabad stands out as a city that weathered the market slowdown most smartly and the property market of the city was the first in the country that showed signs of recovery by June 2009 itself. Since then realty in Ahmedabad is back and booming, with nearly 35% appreciation. The high economic growth and rate of urbanisation, along with the improvement in infrastructure in the state, have been catalysts in the growth of the real estate market. And the boom is not restricted to the western side of the city alone–properties across the city, irrespective of location, have witnessed a steep rise in prices

Gujarat is seeing its best decade ever, and city of Ahmedabad is poised to become one of the fastest and most forward cities of the nation. Even with the hike in prices of land, construction cost and repo rate hike, the real-estate market of the city is still attractive for national and international investors, proving that the city is unaffected by the momentary road blocks

“If you compare the pre-slowdown prices with the present ones, there has been an increase of about 22-25%. However, if you consider the cumulative rise in prices since the worst phase of the downturn, the increase has been almost 35%,” says Suresh Patel, Gujarat Institute of Housing and Estate Developers (GIHED) President.

The Gujarat Government envisages Ahmedabad as a world class city. In pubic-private partnership, it is looking to upgrade the city to make it, clean, viable and self sustaining. The size of the residential market in Gujarat has been estimated at over Rs 1500 core per year.

Since the beginning of the year 2011 Ahmedabad realty market saw positive economic sentiments coupled with improvement in enquiries that stimulated city’s retail market segment. A report by Cushman and Wakefield confirms this. “Many retailers are anticipating a further improvement in consumer spending and have started executing their expansion plans. As a result, the city recorded a rental growth of 7-11 per cent across most micro markets,” the report says.

The real estate trend in Ahmedabad indicates that the property prices will continue to rise at a very alarming rate. Demand for property is unlikely to saturate in this city even in the distant future due to its ever increasing value as a major commercial and industrial hub and contributor to the Indian economy. The strategic vocational advantage, superior infrastructural facilities and great potential for development of privately promoted ports are all contributing to the city’s glory.

The demand-supply mismatch also indicates the potential of boom in the city. Of the total 1, 30,000 houses that are said to be needed for Ahmedabad residents, only about 35,000 are created each year. The increase in property rate in both commercial and residential sectors is only reflective of the industrial growth that the city has seen lately.

Ahmedabad has, of late, attracted hectic commercial real estate ventures that include mixed-use realty that entail business, entertainment and hospitality projects. This promises to become one of the hottest real estate markets in the coming year. These complexes span across several thousands of square feet and offer a wide variety of facilities to residents of the city. Developers are recognising the commercial value of real-estate in Ahmedabad, and are adding to the 80% commercial-rich city-centre with ventures such as malls and hypercities.

Jaxay Shah, President of the Confederation of Real Estate Developers Association of India (CREDAI), Gujarat, also acknowledged the same and said that the higher GDP rate in the state and the infrastructure available have lent a boost to the market. There still remains a lot of scope for the real estate industry in Ahmedabad, he says.

Areas that were hardly urbanised till 5 years ago are now booming, with residential and commercial projects mushrooming in localities such as Bodakdev, Satellite and SG Highway. Though most developments are taking place in the Northern and the Western parts of the city, the central Ahmedabad with areas like, Paldi, Navrangpura, Ashram Rd, Vasna and Usmanpur are also catching up with realty developments. With continued preference for established main streets in the city, areas like SG Highway and Satellite Road remains the most preferred main streets in Ahmedabad, with the latter witnessing the highest rental value growth.

Ahmedabad commercial real estate is still on infant stage and is developing in and around C.G Road and Ashram Road, along with the old city area. Staying in step with demand, the present supply of commercial space is determined to be 0.3 million sq. ft. with an absorption rate of 60-65%. However, the market is expected to zoom in the wake of new construction activities. Ahmedabad, which did not witness any new mall supply in 2010, has been catching up fast in the year 2011 and is expected to add millions of additional retail pace in 2012 as well.

This commercial city of Gujarat is likely to grow by leaps and bounds in the next few years. The old city area and Sahibag, located north of it, are regarded as the old residential areas. Western side of Ahmedabad is gaining popularity as new residential areas, between Inner ring road and C.G. Road, such as Bodakdeo, Satellite, Vejalpur, Jodhpur, and Vastrapur.

As Gujarat gears itself to becoming one of the most economically rich states of India, buyers are keen to invest and seem to have faith in the overall growth of real-estate in Ahmedabad. Since 40% of the realty market share of Gujarat belongs to Ahmedabad, the city is evidently a hotbed for commercial and residency projects and remains as one of the most infrastructure-rich areas of Gujarat. Ahmedabad also enjoys a very strong connection with Gujarati NRIs, whose spending power and industrial skills have encouraged a healthy shift in property rates of late.

Advantage Ahmedabad

  • Most resilient market
  • Aiming to be a world class city
  • High growth & urbanization
  • Improved consumer spending
  • Gujarati NRIs

Consim Info to expand footprint in online property market

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Economic Survey, Real estate survey, Delhi NCR real estate, Bangalore Real Estate, JLLM, Jones Lang LaSalle Meghraj, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.comIndiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India Property, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Indiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India PropertyConsim Info Pvt. Ltd with online brands such as BharatMatrimony.com, IndiaProperty.com, EliteMatrimony.com and PrivilegeMatrimony.com has announced plans to expand its footprint in the online property business. The company said it will increase market focus in the Western and Northern regions and expand Indiaproperty’s current market leader position across all four southern states to these markets, as a part of its growth strategy.

Consim Info has also repositioned Indiaproperty.com  and announced marketing spends of  20 crores for the current financial year to support its expansion plans and unveiled its new look portal with advanced first time ever features such as video interviews with builders and developers, virtual property tours and online fairs and its new advertisement, kick starting the new marketing campaign.

Speaking at a press briefing held in Mumbai, Murugavel Janakiraman, Founder & CEO, Consim Info Pvt Ltd, said, “Our property portal business has been witnessing significant growth in alignment with the surging demand for new property and we believe the time is right for us to leverage our experience in online businesses and establish our leadership in this area as well.  We recently crossed the 1.5 million mark in registered users with 250,000 unique daily visitors and more than a million page views a day, establishing us as the number one property portal in the country. Our increased business focus in this area and strengthening of the senior management of Indiaproperty, should help us scale new heights this year.”

Detailing the growth plans, Ganesh Vasudevan, Vice-president and Business Head, Indiaproperty.com said, “IndiaProperty has been growing at over 100% over the last year in terms of revenue and number of projects and this growth has been lead by the Western region. The company is exploring strategic partnerships with builders and agents in the state and is in advanced talks to sign exclusive marketing agreements. We expect the Western and Northern markets to contribute to nearly 50 % of our revenues this year and these are key geographies for us in our expansion plans. Our sales and service delivery teams are being strengthened in alignment to our growth plans.”

PE Analytics plans to launch Real Estate Index

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Economic Survey, Real estate survey, Delhi NCR real estate, Bangalore Real Estate, JLLM, Jones Lang LaSalle Meghraj, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.comIndiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India Property, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Indiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India PropertyNew Delhi-based research firm PE Analytics has drawn up plans to launch Real Estate Price Index in partnership with a leading commodity exchange.

PE Analytics owns and operates PropEquity, an online subscription-based real estate data and analytics portal covering over 27,000 projects of 5,100 developers across 40 cities in India. The data and analytics enable clients to spot market trends and maximise risk-adjusted returns.

“We are launching the First Residential and Commercial Indices based on transaction prices in partnership with the leading commodity exchange shortly after a nod from the Government,” PE Analytics CEO Samir Jasuja told PTI in Mumbai.

These indices will be based on the actual transaction and registration values prevailing in various micro-markets for the residential and commercial asset classes.

PropEquity is collaborating with India’s banking and finance regulatory body and the country’s largest commodity exchange to develop housing starts and realty indices.

The indices will be the barometer for measurement of the real estate sector performance and will also enable trade on the exchange. The company is looking at September 2011 to go live with this product offering, Jasuja said.

PropEquity has created products that are unique in the Indian context, and which have been validated through the market and with marquee customers, he said.

With future plans already underway, Jasuja envisions PropEquity as a pan-Asia product and intends to raise a second round of funding for the company in 2011.

Hiked interest rates – Impact on the real estate sector

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Track2Media, Track2Realty, India Real Estate News, real estate news india, india property news, india property investment news, Jones Lang LaSalle India, India Realty news, realty news india, india property news, property news indiaIt has always been axiomatic that when financial institutions raise their lending rates, there are bound to be ripples on the highly cost-sensitive Indian real estate market. The latest rate hike obviously means that  the cost of construction has gone up for developers, and this move by the RBI certainly does not come at the best of times for them. Banks have already taken a cautious approach to real estate lending and reduced their exposure to the sector, and most developers are now prevailed upon to raise a larger component of their construction costs from the private sector. The fact that such funds come at a higher cost of borrowing has already increased their construction costs significantly.

It would be logical to assume that, hoping to maintain their profit margins under such circumstances, developers would not hesitate to mark the incremental burden to buyers. This would certainly happen if buyer sentiments and resultant market activity were high enough to accommodate such a move.

However, the market for residential real estate is far from effervescent at the moment. In a scenario where staying competitive and selling stock is of utmost essence, developers are unlikely to increase the cost of their units and thereby risk losing more customers. While this will certainly impact their revenues to an extent, most developers do see a sufficient profitability quotient to make a strategic decision on this count.

On the buyer side, the low-to-mid income segments are invariably the most affected by a hike in home loan interest rates. That said, the impact of increased cost of borrowing is not as severe as that of the decreased allowable percentage of borrowing. Where this used to be at a steady 85% of the overall cost of the property, most banks are not extending more than 75% now. The fact that the salaried class now have to supply a higher contribution to the cost of their homes that is having a very tangible impact on demand.

The author, Ashutosh Limaye, is Local Director – Strategic Consulting, Jones Lang LaSalle India

TCG-Vornado fund to invest Rs 270 crore in NCR, Mumbai projects

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Eldeco Meadows, Real Estate Investment, Delhi NCR real estate, Bangalore Real Estate, JLLM, Jones Lang LaSalle Meghraj, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.comIndiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India Property, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Indiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India PropertyIndia Property Fund, managed by NRI investor Purnendu Chatterjee’s TCG Real Estate and US-based Vornado Realty Trust, is in the final stages of investing Rs.270 crore in two residential developments in national capital region and Mumbai.

The fund will invest Rs.150 crore and Rs.120 crore in housing projects in Mumbai and Noida, respectively, and pick up 40-45 per cent in each of the projects, according to the sources close to the development.

“The $ 400 million Fund works with land-owners, state governments and developers (particularly mid-size developers who lack both capital and management talent) to develop international-quality real estate products, which cater to the high demand sectors of the industry. The Fund takes both controlling and minority positions,” says TCG Real Estate’s website.

The Fund also looks at investing in related sectors such as construction, mortgage financing and infrastructure. The Fund invests between $ 5 million to $ 50 million in each investment, the post says. TCG Real Estate is the property development and investment arm of Purnendu Chatterjee’s The Chatterjee Group

Property developers are increasingly turning towards private equity funds for financing their projects as commercial banks have tightened their lending to real estate.

“With fresh lending remaining tight, PE players have started to get busy, as all developers have begun to offer good quality assets to raise project level PE fundings,” say analysts from Enam Securities in a recent report.

Goa property exhibition to showcase 200 projects

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Goa Real estate news, Goa property news, Delhi NCR real estate, Bangalore Real Estate, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Mumbai Real Estate, India PropertyFor those searching for their home sweet home in Goa, there’s a treat in store this Akshaya Tritaya. Twenty-one property developers and one finance company will come together under one roof to showcase about 200 projects under way across Goa.

An initiative of The Times of India, ‘Times Homes’ will be on exhibition on Friday and Saturday at Hotel Fidalgo. Projects ranging from single-bedroom apartments to penthouses and luxury villas, and ranging in price from 20-25 lakh to several crore will be on display.

Information on housing loan options and how to avail the same will also be available at the exhibition. “It’s a win-win situation for buyers,” says president, Confederation of Real Estate Developers in India (CREDAI), Goa, Nilesh Salkar.

“They can zero in on the best buy for what they are looking for as a dream home and they can even find out about home loans,” he added.

The two-day exhibition will highlight projects in urban areas such as Panaji, Vasco, Margao and Mapusa; fast-growing suburbs like Porvorim and Dona Paula; and idyllic locales of Canacona, Siolim, Pilerne, Old Goa and Calangute among others.

The property developers participating are Horizon Land Developments, Mathias Construction, Milroc, Palacio and Emgee Group, K Raheja Corp, Madkaikar Realtors, Sunteck Kanaka, Sukhthanker Associates, Vision Enterprises, Susheela Homes & Properties, Umiya Group, Highland Constructions, Gera Developments, Crossroads Realtors, Classic Squares, Bharat Developers and Realtors, B&F Realty, Ashray Real Estate Developers, Adwalpalkar’s Constructions, Anand Bose Constructions, and Acron Developers. State Bank of India will provide information on loans.

Tata Housing bags CNBC Awaaz Crisil CREDAI Real Estate Award 2011

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Tata Housing, Ratan Tata, Brotin Banerjee, Delhi NCR real estate, Bangalore Real Estate, JLLM, Jones Lang LaSalle Meghraj, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.comIndiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India Property, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Indiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India PropertyTATA Housing Development Co. Ltd. has been awarded CNBC Awaaz Crisil CREDAI Real Estate Award 2011 for Integrated Sub Urban Developer at the 11th National Conference of Confederation of Real Estate Developer’s Association of India in Singapore. The award was handed over by the Minister for Urban Development, Kamal Nath, to the Managing Director & CEO, Brotin Banerjee at a glittering Awards ceremony at Hotel Marina Bay Sands.

Commenting on the achievement, Mr. Brotin Banerjee, CEO & MD, Tata Housing Development Company Limited, said, “At Tata Housing, it’s our constant endeavor to create benchmark projects across all segments on a pan-India level, based on the consumer’s needs and requirement. This Award is a testimony of our success in providing the best in class integrated sustainable projects. We are extremely happy to receive this award and it will strengthen our commitment to create landmark projects across the country.”

The Real Estate Awards recognizes individuals and various corporates whose excellence and achievements have set a benchmark within the industry. The awards also seek to acknowledge the magnificent architecture and intricate interiors of the Indian industry which have gained recognition globally.

CREDAI demands comprehensive real estate law

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Chennai Real estate, CREDAI Chennai, Tidel Park Chennai, IT Parks Tamil Nadu, Tamil Nadu Real Estate, Delhi NCR real estate, Bangalore Real Estate, JLLM, Jones Lang LaSalle Meghraj, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.comIndiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India Property, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Indiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India PropertyThe Confederation of Real Estate Developers’ Association of India (CREDAI) demands the proposed law to regulate the development of India’s real estate sector must be comprehensive to address the interests and responsibilities of all stakeholders.

General consensus on these lines was reached by the CREDAI at its 11th national convention in Singapore on Friday. The two-day meeting, inaugurated by Union Urban Development Minister Kamal Nath on Thursday, was presided over by CREDAI Chairman Pradeep Jain and President Lalit Kumar Jain.

In a briefing after the convention, CREDAI Secretary T Chitty Babu said the draft bill, as initiated by the Centre, was now focussed primarily on the responsibilities of the real estate developers. The proposed law should, instead, be “comprehensive in scope,” covering all stakeholders, he emphasised.

Besides the various governments and local authorities with the power to grant approvals for constructions, the other stakeholders were the real estate developers and the buyers of homes and offices plus the agencies in the business of funding projects and purchases. So, it was essential that all these stakeholders must be held accountable under any legislation for the proper administration of the real estate sector, said Chitty Babu.

The CREDAI conference discussed various aspects such as speed and efficiency as also innovation and technology for the modernisation of Indian realty. The construction of the Indira Gandhi International Airport in Delhi as a case study and the making of iconic buildings in other parts of the world also received attention.

Awards were presented by Mr. Kamal Nath to various real estate developers in a number of categories.

Focus on affordable housing at CREDAI Bangalore exhibition

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CREDAI, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.comIndiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India Property, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, KP Singh, DLF, Unitech, Emaar MGF, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Indiabulls real estate, BSE, Bombay Stock Exchange, Mumbai Real Estate, India PropertyThe annual CREDAI Realty Expo organized by the Confederation of Real Estate Developers Associations of India (CREDAI) kicked off on Saturday with hundreds of prospective property buyers thronging the exhibition at Palace Grounds.
This year, the expo has more than 50 leading property developers and a handful of housing financial institutions participating.

Among the prominent builders which participated in the expo are Mantri Developers,  Sobha Developers, Puravankara, and August Ventures. The expo was inaugurated by Bangalore Development Authority Commissioner Bharath Lal Meena. Also present were Sushil Mantri, President CREDAI Karnataka, S Faisal Rizvi, Jt Secretary, CREDAI Karnataka.

Sushil Mantri said that with the recession of 2008-09 well over, the real estate sector in Bangalore was on an upswing again. “Demand for real estate is at an all time high with customers looking for high quality housing”, he said.

He added that both luxury and affordable housing were seeing an upswing, with new projects launched almost one per day.

This year’s expo will continue last year’s focus on affordable housing as the real estate sector has rebounded significantly. The affordable housing segment is targeting prospective home owners who are looking at investing in the range of Rs.20 lakh to Rs.50 lakh.

Property watchers in the city say the affordable housing options seem particularly appealing this year. “I cannot afford to invest in the luxury apartments that are on offer, but the affordable housing options seem particularly attractive. Instead of shelling out a rent of Rs.20,000 every month, it makes more sense for me to purchase a house on a mortgage. At the end of it, I will own a house at least”, said a visitor.

Joshua Samuel, a MNC executive, said he was also interested in some of the affordable housing options, especially on the higher end. “Bangalore is still an affordable city compared to Mumbai or even Delhi. Purchasing a flat here is quite an attractive proposition”, he says.

The expo is being held on a 60,000 square feet air conditioned expo area at Gayatri Vihar, Palace Grounds. Besides offers from developers, the expo will feature financial institutions offering housing loans. There will also be seminars by banks, vaastu experts, and legal experts to answer the queries of prospective home owners.

MARG ProperTies unveils new brand mascot – “Mr. Joy”

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Marg Properties, Mr. Joy, S Ramakrishnan, Delhi NCR real estate, Bangalore Real Estate, Track2Media, Track2Realty, ravi sinha, india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, ndtv.com, ndtv, aajtak, zee news, india news, property news, real estate news, 99acres.com, 99 acres, indianrealtynews.com, indianrealestateforum.com, Mumbai Real Estate, India PropertyMARG Limited, the diversified infrastructure development company has unveiled “Mr. Joy”, the mascot symbolizing a new brand identity for its real estate arm – MARG ProperTies.

The mascot, Joy, has been especially designed to connote to the ‘Home Category’ and at the same time give a look and feel of a male persona that is a manifestation of the core values that MARG ProperTies brand stands for: Customer Friendly and Omni-accessible, Trustworthy, Responsible, Dependable, Caring, Timely and quality delivery Expert advisor.

In essence, Joy will now be the spokesperson for the MARG ProperTies brand. Commenting on this refreshed branding, GRK Reddy, Chairman & Managing Director, MARG Group said, “Mr. Joy, the mascot of MARG ProperTies is an attempt to personify the MARG ProperTies brand and create a better brand connects with our customers. It is our constant endeavor to serve customers better and provide them with the very best available solution tailor made and customized to their requirements. Joy is a manifestation of our desire towards customer delight and represents serious effort on our part to provide unmatched products and services”.

Joy is slated to amplify the MARG ProperTies brand positioning of “Joy of ownership” by creating a distinct platform that helps in better brand recall. In a nutshell, Mr. Joy exemplifies the qualities of a mentor, friend and guide that helps our customers to make the best use of available choices.

Commenting on this new initiative, S Ramakrishnan, CEO, MARG ProperTies said, “Mr. Joy perfectly blends with the brand that is known for its excellence in terms of expertise, delivery and its strong customer-friendly approach that infuses joy in the lives of its customers. The friendly demeanor of the mascot is sure to build strong and instant ties with the target group and would go on to give a shot in the arm to the brand. This is just the beginning of a joyous ride and we hope to enrich and further strengthen our ties with our loyal base of customers.”

The importance of branding in today’s keenly competitive real estate market is paramount. It is the brand that will be a key differentiator. This branding exercise gives MARG ProperTies a unique identity that is instantly recognizable and will help to build ties and bond better with a persona that is easily recognizable and approachable. Mr. Joy is therefore a clear attempt to differentiate the MARG ProperTies brand in the market to achieve a higher recall and brand salience.

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