Tag Archives: 3C CSR

Indian realty fails to link CSR strategy to image makeover-III

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3C CSR, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2RealtyTrack2Realty Exclusive: Some of the developers believe that being a responsible corporate entity CSR forms a very important aspect of their day to day functioning. For example, Kamal Khetan, CMD, Sunteck Realty says they have formed Sunteck Foundation that is a dedicated entity which under its umbrella supports various initiatives that lead to social betterment.

“This includes a wide spectrum of activities like green initiatives, education support, empowerment of the underprivileged and many more. The Sunteck Foundation under its umbrella supports initiatives like Tree plantation, medical checks up, notebook distribution, food distribution and many other such initiatives,” says Khetan.

Devang Varma, Director, Omkar Realtors & Developers puts it in slightly different perspective when he says the CSR perspective is interwoven in their business model as any form of redevelopment impacts the society at large and stakeholders in specific.

“At different levels of our brand communication, the essence of upliftment of economically weaker segment and direct/indirect benefits accrued by quality and responsible redevelopment gets communicated to our audiences,” says Varma.

While there have been very few case studies in effective CSR strategy by the Indian real estate, some of the much-hyped endeavours seem to have not moved ahead of project level. For example, in order to address the issues related with the public sanitation system in Kochi, CREDAI, Kochi came up with a proposal in 2011 for the construction of electronic public toilet.

The proposal was submitted by CREDAI to the Kochi Corporation Health Standing Committee. There has been no news on that ever since. Has the realty body dragged its feet or the project is facing government apathy is not known.

Similarly, in Kolkata a leading real estate consortium has stepped forward to fund the clean-up of Bank Plot jheel, a water body that was under threat of land sharks in Saheednagar area off the Prince Anwar Shah connector to the Bypass. The development by the consortium is significant as it points to a change in the mindset of realty players vis-à-vis their connecting to the public.

“When the Centre has mandated that we spend a portion of the profits on activities that reflect corporate social responsibility, it makes sense to invest in improving the environment of neighbourhoods because that will make the place more livable, and hence, more amenable to development,” says Sushil Mohta, South City Projects Director.

While the value of a comprehensive CSR program can not be understated, the Indian real estate has by and large been slow to adopt. It seems the developers are unaware of the implications and costs of such a program, and its critical linkage to ROI and brand enhancement.

Some more matured property markets globally have successfully defined the CSR programmes for the right reasons. Their Indian counterparts are scaling up gradually but in order to remain authentic, it is critical that all levels of management are committed to a comprehensive CSR program for the right reasons — and not simply for financial gains and some media visibility.


The 3C Company partners with ICCRF for cancer research in India

Posted on by Track2Realty

3C CSR, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2RealtyTrack2Realty: The 3C Company has partnered with Indo Canadian Cancer Research Foundation (ICCRF), who host the Terry Fox Runs in Dehradun, Delhi and Kashipur for cancer research in India. A marathon was organized in Dehradun as the first drive for the cause.

The Terry Fox Run was flagged off by the Head Master of Doon School, Dr. Peter McLaughlin and the Deputy High Commissioner of Canada in India, Jim Nickel, Gurmeet Singh from Indo Canadian Cancer Research Foundation. Around 1900 participants took part in the marathon.

A 7 member’s team from The 3C Company also participated in the run. The foundation will organize more such runs in other parts of the country in the coming months of which The 3C Company will be a part.

Speaking on the occasion Surpreet Suri – Director , The 3C Company, “We at The 3C Company believe in contributing towards the betterment of the society. Our partnership with ICCRF hosted Terry Fox Run to create awareness and contribute towards cancer research in India is part of our endeavor. We hope that through this initiative we will be able to contribute towards cancer research in India and serve the society in an enhanced manner.”

Terry Fox Run, ‘Marathon of Hope’ is dedicated to a 19 year old boy Terry Fox, who was diagnosed with cancer which resulted in his right leg being amputated above the knee. With and aim to get a bigger breakthrough to fight against this dreadful disease, Terry Fox Run is consistently joining hands with corporates to create awareness and raise fund for cancer research across continents.

The Indo Canadian Research Foundation (ICCRF) organizes the Terry Fox Run in Delhi, Dehradun and Kashipur.

According to Gurmeet Singh, Chairman ICCR, “We are happy to get associated with The 3C Company for creating awareness towards healthy living. We believe that the association will help us in raising funds for advanced cancer research in India and getting a deeper breakthrough for fighting the dreadful disease.”

Under this initiative, slew of fundraising activities will be organized throughout the year. Teams will be created by corporates to participate in such marathon and charitable contributions will be taken from companies. Donations in the form of monetary support, goods and services to support the cause will also be accepted by the foundation.

Apart from Dehradun, similar marathons will be organized in Delhi and Kashipur during the later part of the year.

In its constant effort to serve the society by reducing Earth’s carbon footprint, 3C has been working to create greater awareness about the benefits of Green Living, with 700 3C Company professionals delivering a dynamic integrated business model providing end-to-end solutions.

Along with company’s recent association with renowned ICCRF, it has also initiated various endeavors like adoption of clovers on the DND Flyway, conducted Earth Water campaigns via diverse media, and distributed saplings, eco-friendly carry-bags, seeds of native plants etc towards the creation of healthier & cleaner society.

Social initiatives such as 3C’s Green Family involve about 12000 members and are growing fast with more and more people coming together as associates, extended teams or customers.