Browsing: Brand Rating

Brand Rating Track2Realty BrandXReport 2018-19, Brand Rating of Indian Real Estate, Best Brands of Indian Real Estate, Best Property Developers in India, Brand Performance of Indian Real Estate, Sobha Limited, Embassy Group, Godrej Properties, Prestige Group, Oberoi Realty, K Raheja Corp, Brigade Group, DLF Limited, Puravankara Limited, Piramal Realty
Sobha retains brand leadership; Embassy is the brand performer

In terms of the overall brand gain for the year, Embassy has been way ahead of the competition curve post the REIT listing. Embassy has jumped from its last fiscal ranking at Number 5 to now at Number 2. As a matter of fact, Embassy is just 0.4 brand score behind Sobha Limited. Moreover, Embassy has taken a lead ahead of Sobha in terms of NRI perception. Moving forward, Embassy Group with diversified portfolio could have an edge over Sobha Limited.  

Brand Rating Housing.com Ad, Housing.com brand campaign, Real Estate advertising, real estate branding, Sales driven ads, real estate brand campaign, India real estate news, Indian realty news, Real estate news India, Indian property market news, investment in property
Housing.com TVC bold reflection of brand turnaround

In a sales driven and measurable ROI dictated environment of the Indian real estate, the ad campaign comes as a market disruption. It is a result of great thought, deeper understanding of the urban housing realities and a bold statement that the company has not only been witness to a turnaround (after controversies of the past) but also confident enough to gamble now to stay ahead of the competition curve.

Brand Rating IREO Grand Arch, IREO scam, IREO fraud, IREO billion dollar scam, IREO money laundering, IREO cheated buyers, DTCP Haryana fraud, land title fraud in Haryana, Licensing fraud in Haryana, Gurugram property fraud, India real estate news, Indian realty news, Real estate news India, Indian property market news, Track2Realty, Builders lobby in DTCP Haryana
Serious allegations of title & licensing violations by IREO

The role played by the DGTCP (Director General Town & Country Planning) has also been in question because of its alleged inaction in addressing the concerns of the homebuyers regarding the blatant violations of the provisions of the Haryana Development & Regulation of Urban Areas Act, 1975 and Rules of 1976 made thereunder while failing to stop the illegal sale of units being made by IREO in its name without having been granted any permission/approval for the same by the DTCP under the extant provisions of applicable laws.

Brand Rating Sumadhura, Sumadhura signs MS Dhoni, MS Dhoni as brand ambassador, MS Dhoni with Amrapali, Brand ambassadors of real estate, Real estate celebrity endorsement, India real estate news, Indian realty news, Real estate news India, Indian property market news, Investment in property, Track2Realty
Calculated brand risk by Sumadhura and MS Dhoni

It seems the dare devil Dhoni, as he is known, has this time met another courageous risk taking developer who does not mind joining hands with someone who has only recently been in the news for all the wrong reasons. This also raises a fundamental question as to whether the developer has been smart in strategy or it is just another case of ‘Me Too’ in showcasing its financial clout to have a celebrity endorsing its brand.

Brand Rating Realty Branding, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Simplifying a relative study of brand rating

The real estate developers in India are, more often than not, having inwardly obsessed approach to deny that a study is a relative study. They live with the illusion that they understand exactly what their brand represents. However, such mirage may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Brand Rating Track2Realty Brand X Report 2016-17, Brand perception audit report, Brand rating of Indian developers, India real estate news, Indian property market, Track2Realty
Track2Realty releases BrandXReport 2016-17

In the fifth edition of Track2Realy Brand X Report 2016-17, Sobha makes a hattrick of brand leadership. Godrej Properties is only developer to be in top 10 across the nation while Puravankara emerges as brand performer of the year, scaling up from 9th position to fourth position this year.

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