Zolostays, a co-living space backed by Investcorp, Nexus Ventures Partners, IDFC Alternatives, Trifecta Capital, and Mirae Assets has launched a female only co-living property, fully run by women on this women’s day. Based on the International Women’s Day theme this year, ‘Invest in Women: Accelerate Progress’, the property in Mathikere, Bengaluru is a symbol of empowering women through safe and inclusive living spaces. The pre-launch phase has shown signs of early success, with half of the property already occupied by female members.
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Greater Noida West, or Noida Extension in popular parlance, is a case study in how a high potential property market suffers from years of systematic plight. Reason is more political apathy than administrative callousness, and the home buyers in this part of the world are waiting for basic services like Underpass, Metro Rail, Foot Over Bridge among others for around a decade now. A micro market with around a million (10 lakh) vote bank, taken together voters of high-rise apartments & adjoining villages, is part of Gautam Buddha Nagar Lok Sabha constituency. Ravi Sinha finds that the citizens in this part of the world have no one but themselves to blame for having allowed elected representatives to treat them as taken for granted voters.
The holy river Saryu flows quietly; unmindful of the fact that on its bank, Ayodhya is fast emerging as the epicenter of economic growth and global tourism hub. The property landscape of the sleepy city till recently has made a giant stride in the last three years. Envisaged as a spiritual center and tourism hub, Ayodhya is also attracting big ticket economic corridors. A Track2Realty report.
Prestige Group has emerged as the new Brand Leader of Indian real estate. The brand had continuously been closer to the Leadership and among the Top 3 National Brands. Brigade Group makes a giant leap and jumps from Number 5 to now the 2nd Best Brand of the business. DLF is continuously scaling up and now rests as 3rd Best Brand at the National level. Godrej Properties is losing its sheen as a Valuable Brand and slips down to Number 5 from Number 2 this fiscal year. Puravankara is also proving to be the Dark Horse of the National Brand Leadership and emerges from Number 7 to now at Number 5.
CREDAI as a real estate industry body fails miserably time & again to gain public & policy level acceptance. Reason: Shady builders have more often than not been operating as the elected office bearers of CREDAI. The situation is all the more grave with CREDAI NCR team that believes in convince, confuse or corrupt philosophy of public, policy & media engagement. In his diary of a real estate journalist, Ravi Sinha highlights how focus on projection than perception change at the ground has been the nemesis of CREDAI in general and CREDAI NCR in particular.
In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
Driving down the Noida-Greater Noida property market in general and the Greater Noida West, better known as Noida Extension in popular parlance, could be a delightful rendezvous for any news hungry journalist. Which scribe won’t want a dose of controversy and sensationalism for filing a juicy story? And this market has it all – housing project delays, defaults, cheating, harassment, builders’ high handedness, blatant lies with oozing confidence, and last but not the least, consumer protest all around.
Godrej Properties has strengthened its brand leadership for the 2nd consecutive year. The 9th edition of Track2Realty BrandXReport 2020-21 finds that the K-shaped recovery in the Indian real estate has helped most of the organized developers with corporate governance, at the cost of the large universe of the companies operating like personal fiefdoms.
It is not just the fiscal performance or the stock market resilience that have elevated Godrej Properties to the coveted brand leadership across India. The performance has been remarkable and ever improving on various scale leading to better consumer experience and consumer connect. In a gloomy market of uncertainty, Godrej Properties looks most promising to meet the delivery commitments as well. Last, but not the least, while most of the corporate entities found it altogether challenging turf in the business of real estate, Godrej appears to be a natural real estate brand beyond its market presence in other businesses.
The buyers of Valenova Park have questioned that at a time when the District Administration of Gautam Buddh Nagar has warned the maintenance of Eros Sampoornam to stop hiking maintenance charges during the lockdown or else face arrest, how come Hawelia is hell-bent to charge maintenance without giving them any facilities, other than water and limited electricity with diktat to use it economically.